Inez Blackburn
- Courses7
- Reviews13
- School: University of Toronto
- Campus: St. George Campus
- Department: Marketing
- Email address: Join to see
- Phone: Join to see
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Location:
Toronto, ON - Dates at University of Toronto: March 2002 - July 2020
- Office Hours: Join to see
Biography
University of Toronto St. George Campus - Marketing
President Market Techniques and Innovation
Market Research
Inez
Blackburn
Mississauga, Ontario, Canada
Top-performing Sales and Marketing Executive with an international reputation and a proven track record in executing marketing strategies with the combined strength of traditional and digital marketing. Creation and execution and analysis of strategic marketing plans that delivered profitable growth and increased market share. Numerous Senior Leadership Roles with, Advantage International, Rogers, Cott, DuPont, Teradata, and worked as Senior Marketing Strategist for multiple Fortune 500 companies in the retail and technology sectors. Best-selling author Pride Passion Profit – 7 Steps to Category Development and professional trainer in Strategic Planning, Digital and Mobile Marketing, Zero-Based Budgeting, Activity Based Costing, Digital Strategy, and E-Commerce, Category Development and Shopper Marketing, Predictive Analytics geared to sustainable and consistent revenue growth.
LEADERSHIP PROFILE
Overview: Inez Blackburn has a background in delivering profitable growth, market share, and customer satisfaction by deploying leading-edge market strategies and digital technologies. Thought leader in leveraging current and emerging technologies to capitalize on the potential of mobile and e-commerce. Current Lead for Smart Label Initiative in Canada that provides information to consumers in a digital environment that goes beyond the label. Facilitated a Global think tank on the future of retail and inflection points between the consumer, technology, and the retail environment. Conducts global research studies that leverage the power of smartphones in understanding the emotive state of the consumer in real-time.
Signature Value: The ability to identify emerging trends and demographics before they are officially declared and creating successful brands and business initiatives in response.
Experience
University of Toronto
Adjunct Instructor
Currently teaching Marketing and Market Research for Undergraduate and MBA Programs
Market Techniques and Innovations
President - Market Techniques and Innovations
Overview: Inez Blackburn has a background delivering significant profit, market share and customer satisfaction gains by deploying leading edge branding and market strategies
Signature Value: The ability to identify emerging trends and demographics to achieve maximum shopper and consumer impact through a balanced approach to identifying patterns of gaps and opportunities – Revolutions often occur before they are officially declared!
Business Intelligence: Conducted consumer research on Understanding Consumer Trends and Shopper Insights for leading North American enterprises. Conducted Category Management and Shopper Insight studies for leading manufacturers and retailers to boost profitability and strengthen customer relations. Developed customer business development and merchandising strategies and plans using a combination of primary and secondary research tools
Marketing Management: Complete Marketing and Category Management experience (all inclusive from concept to commercialization from Brand and Product Marketing to Social Media, selecting media and brand profiles, to selecting data mining criteria), team building
Strategic Financial Planning: Maximizing performance with metrics, activity and zero-based budgeting/costing, competitive, demographic, sociographic, psychographic market analyses; distribution economics; economic forecasting as it relates to product customer and shopper profitability
ADVANTAGE GROUP INTERNATIONAL
VICE PRESIDENT MARKETING AND PRODUCT DEVELOPMENT
Lead all marketing and new product initiatives and manage global product portfolio. Manage all aspects of product design, value propositions and branding with specified performance criteria and financial contribution. Ensure best in class research protocols and methodologies as well as oversee business analysts and product development team. Develop and deploy global strategies and marketing plans aligned with financial objectives that deliver prescribed revenue targets and customer satisfaction metrics.
The Central Group
Strategic Consulting - Retail , Branding and Market Research
Acting Director of Research and Marketing – Conducted numerous research studies to maximize the effectiveness of in-store merchandising and created a series of lunch and learn events for the design team to understand shopper and retail trends. Introduced new research tools in the lab and conducted customized research studies, for Colgate, Unilever, Smuckers Canada, Conagra and Wicked Brands
Wright State University
Adjunct professor
Inez worked at Wright State University as a Adjunct professor
Education
University of Toronto
HBA & PHD level prerequisites courses
Business Strategy Marketing and Market Research
University of Toronto
Adjunct Instructor
Currently teaching Marketing and Market Research for Undergraduate and MBA Programs
Publications
Pride Passion Profit - 7 Steps to Category Development
Pride Passion Profit Publishing
Beyond metrics and managing categories, for your business to thrive you need to create stronger ties with your customers. If the retail wars and chaos on the floor have taught us anything, it's that we need to focus on creating solutions for people rather than on selling products to customers. Pride, Passion, Profit: 7 Steps to Category Development goes where no one else has dared go: to the heart of the relationship between a consumer and a buying experience. If you learn to let your customers determine how, what, and where they buy, you'll move beyond category management to category development, and it's there--and only there--that sustainable profitability awaits. You'll discover how to: • Measure share of heart instead of share of wallet • Stop guessing about what your customers want • Remain flexible in the face of changing consumer demands • Solve your customers’ problems on their terms • Promote a solution instead of a price "This book clearly demonstrates how to develop and manage product categories by putting the needs of the customer first.” Alan Altmann, international sales trainer and motivational speaker, author of Personal Empowerment “Pride, Passion, and Profit goes directly to the heart of why retailers and suppliers often fail to make the progress they want.” Jim Harris, best-selling author of The Learning Paradox “A must-read for anyone wanting to grow their categories over the long term with a focused effort on solving their customers’ problems.” Kaplan Mobray, author of 10Ks of Personal Branding
