Heather M Loyd is a/an Lecturer in the University Of California department at University Of California
Kansas State University - Anthropology
Senior Analyst at Kresnicka Research & Insights
Entertainment
Heather
Loyd, Ph.D.
Los Angeles, California
I'm a linguistic and business anthropologist that straddles academia and pop culture. My 15 years of experience in ethnographic research methods includes participant observation, digital ethnography, home ethnography, individual interviews, focus groups, surveys, linguistic analysis, usability testing, and videography and photography of everyday activities. I use these methods to figure out what is meaningful to people, how people think about their world, and how they think about themselves in the world in relation to others.
Lecturer
-Designed and teach the course, "Careers in Anthropology," helping undergraduates develop academic and professional skills in preparation for graduation.
-Course focuses on the ways in which one can apply anthropological concepts, research methods and analytical skills to a range of careers.
-Expose students to a speaker series where UCLA alumni discuss how they apply their anthropology degrees to work outside of academia.
Anthropologist / Senior Research Analyst
- Collected and analyzed qualitative and quantitative data for Research & Insights during a year-long study of fans and fandom.
- Research methods used to examine the factors driving audience behavior and brand loyalty included digital ethnography, quantitative surveys, and personal narrative analysis.
- Moderated focus groups to study links between fandom, identity, morality and social connections.
- Synthesized research findings across data sets to produce insights for client-facing reports.
- Worked closely with video editors to create video storytelling for client-facing reports.
Assistant Professor of Anthropology
Department of Sociology, Anthropology and Social Work
Classes included: Field Methods in Linguistic Anthropology, Language and Gender, Language and Culture, Intro to Linguistic Anthropology
Cultural Anthropologist, Experience Design Group (Consultant)
- Collaborated with user experience design team to create data-driven personas and "Day in the Life" user technology journeys that informed the evolution of the NBC App across platforms.
- Employed a variety of qualitative and quantitative research methods, including interviews, surveys, videotaped home observations, and in-home usability testing to understand target consumers’ needs, values, and behaviors in relation to technology, design, and brand.
-Presented research findings to stakeholders across UX design, product marketing, and product engagement teams.
Senior Analyst
-Design and conduct custom research to derive meaningful insights that improve clients' businesses and people's experiences.
-Employ social science methods to study the human drivers that draw people to brands, products, and services.
-Research topics include identity, morality, gender, culture, politics, entertainment, fandom, technology, religion.
Doctor of Philosophy (Ph.D.)
Linguistic Anthropology
Bachelor's degree
Sociology
Lecturer
-Designed and teach the course, "Careers in Anthropology," helping undergraduates develop academic and professional skills in preparation for graduation.
-Course focuses on the ways in which one can apply anthropological concepts, research methods and analytical skills to a range of careers.
-Expose students to a speaker series where UCLA alumni discuss how they apply their anthropology degrees to work outside of academia.