Resume

• 2005

  PhD

  Marketing

• 2004

  MS

  Marketing

• 2002

  GE Power

  George Mason University

  GE Power

• 2001

  GE Power

  GE Power

  George Mason University

  Fairfax

  VA

  Assistant Professor of Marketing

  Assistant professor in the department of marketing

  with a focus on marketing strategy and its impact on firm performance

  University of Central Florida

  2009 ISBM Doctoral Dissertation Finalist

  ISBM

  2017 Outstanding Teaching in Major Award

  George Mason University

  2015 MSI H. Paul Root Award

  This award recognizes the one JM paper published in a given year that makes the most significant contribution to marketing practice.

  Marketing Science Institute and AMA

• 2000

  Master of Engineering

  Industrial Engineering

• Data Analysis

  Strategy

  Social Networking

  Corporate Governance

  Public Speaking

  Customer Insight

  Social Media Marketing

  Marketing Strategy

  Marketing Research

  Event Management

  Leadership

  Strategic Planning

  Innovation Management

  Advertising

  Social Media

  Marketing Communications

  Business Strategy

  PowerPoint

  Research

  Corporate Social Responsibility

  Interactive Technologies and Retailing Strategy: A Capabilities Endowment Framework

  Interactive Technologies and Retailing Strategy: A Capabilities Endowment Framework

  Political Management

  R&D

  and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

  A Meta-analysis of Electronic Word-of-Mouth Elasticity

  Examining Moral Authority in the Marketplace: A Conceptualization and Framework

  Gautham

  Vadakkepatt

  University of Central Florida