Resume

• 2013

  Colonial Williamsburg Foundation

  Spearheaded a complete transformation of Colonial Williamsburg’s in-house studio from a very sleepy graphic design vendor into a top-flight strategic thinking partner with stakeholders throughout the Foundation. Raised the quality of work to a level that equaled that of our outside agency. This eventually led to pulling 30% more work in-house giving the Foundation more control and saving a substantial amount.\n• Created cohesive brand look for each of the business lines.\n• Built a department of excellent creative thinkers skilled in execution.\n• Developed a system to better handle workflow.\n• Built a partner relationship with all stakeholders/business lines.\n• Implemented monthly team-building sessions and field trips

  making the department work more cohesively.\n• Identified more appropriate vendors for outsourcing.\n• Established internship program in Creative Services.\n

  Colonial Williamsburg Foundation

• 2010

  Tidewater Community College

  Barker Campbell Farley & Mansfield

  Freelance

  Tidewater Community College

  Communications Arts & Design

  BA

• 2000

  A seasoned veteran in the advertising/design industry with a proven knowledge of creative strategy

  vision and communication.\n\nAccomplished creative leader with extensive expertise in strategic thinking. Brings targeted messaging to each and every piece to ensure it aligns with the needs of the client as well as overall branding goal. Excels in out-of-the box thinking to communicate in unexpected mediums. Award-winning designer (and type snob).\n\nCreated everything from individual brochures to multi-media campaigns. Works with agencies across the country as well as directly with clients.\n\nfredashaver.com

  Freda

  Shaver

  Creative Annex

  Norfolk VA

  Founding partner in an award-winning creative boutique providing concept direction

  execution and overall strategic vision to clients

  as well as advertising agencies and PR agencies nationwide. Offers a turnkey creative partnership

  including:\n• Leading the development

  design and production of sales-driving

  brand-extending and cross-channel campaigns including print ads

  television commercials

  brochures

  websites

  banner ads

  billboards

  logos

  product packaging and more.\n• Managing estimates

  budgets and media planning and spending. \n• Developing and maintaining a diverse client base.\n• Hiring photographers & illustrators as needed. Producing camera-ready art and offering general retouching as needed. \n• Contracting with recognized industry leaders for research/focus groups and supervising the process.\n• Assisting clients and agency account managers in developing and implementing strategic plans.\n

  Partner/Creative Director

  Creative Annex

  Norfolk VA

  Freelance

• 1982

  Lawler Ballard Advertising

  Lawler Ballard Advertising

  Sr Art Director

  Barker Campbell Farley & Mansfield

• King's Daughters

  Advertising

  Creative Direction

  Illustrator

  Logo Design

  Art

  Marketing Strategy

  Web Design

  Graphic Design

  Marketing Communications

  Photoshop

  Corporate Identity

  InDesign

  Typography

  Adobe Creative Suite

  Art Direction

  Brand Development

  Shaver