Resume

• 2018

  Doctoral

  Organizational Leadership

  University of La Verne

• 2000

  Master of Business Administration - MBA

  Marketing

  University of La Verne

• 1995

  Bachelor of Science Degree

  Business Administration

  University of La Verne

• 1979

  AA Degree

  Marketing and Business Administration

  Chaffey College

• Integrated Marketing

  Event Planning

  Marketing Communications

  Teamwork

  Project Planning

  Brand Development

  Social Media Marketing

  SEO

  Management

  Leadership

  Advertising

  Marketing

  Analysis

  Market Research

  Budgets

  Social Media

  Public Speaking

  Marketing Strategy

  Strategic Planning

  PowerPoint

  Fialho

  F. Steve

  University of California

  Riverside

  Design Space Modular Buildings

  Inc

  University of La Verne

  American Marketing Association-(Inland Empire Chapter)

  Good Sense Marketing Group

  Directed all marketing functions including advertising

  sales promotion

  market research

  sales training and all other marketing elements. I reported directly to the President of the company.\n\nOrganized

  created and managed the following:\nDeveloped and created the company’s mission statement

  strategic marketing plan

  and tag-line \nCreated

  managed

  and maintained all external and internal integrated marketing communications.\nOversaw all web page management

  including search engine marketing campaigns and search engine optimization enhancements \nManaged and directed all marketing promotional products and related campaigns\nMarketing and sales training\nCoordinated and developed the company’s new logo\nDirected all company related sales events

  including sales training and presidents club trips.\n\nAccomplishments Included:\nHelped grow the company from a 2 branch one state to a 10 branch 6 state organization

  \nThrough strategic marketing planning and sales training

  grew sales from a 6 million to a 60 million dollar per year company.\nIncreased web page traffic by 265% over a one year period\nReceived a bronze award from the American Advertising Federation for the company’s brochure\nPresidents Club winner in 2004 and 2005

  for increasing market share and sales growth

  Design Space Modular Buildings

  Inc

  Big Kahuna

  We help organizations go from vision to success with simple to understand

  easy to follow

  and fun to achieve marketing and customer service programs that make Good Marketing Sense.

  Good Sense Marketing Group

  Full Time Marketing Professor

  Teaching the following marketing related classes at the graduate and undergraduate levels:\n\nPrinciples of Marketing (undergraduate level)\nStrategic Marketing Management (graduate level)\nManagement and Marketing of Services (graduate level)\nMarketing Communications (graduate level)\n\nAverage teacher evaluation rate of 3.86 out of a possible score of 4

  University of La Verne

  Professional Marketing Member

  Positions Held\n• President (2004-2005)\n• President Elect (2003-2004)\n• Past President (2005-2006)\n• Events Chairperson (2006 to 2008)\n\nPerformed and Directed the following:\n• Provide leadership and overall direction for the chapter\n• Attend the Chapter Leadership Summit\n• Establish Chapter Objectives for the year and coordinate goals and programs with committee chairs\n• Conduct Chapters meetings\n• Call and Conduct monthly Board meetings\n• Selected

  interviewed and Appointed committee chairs\n• Develop

  prepare and present the annual budget and plan to the Board of Directors\n• Develops and implements Monthly Program plan and budget\n• Negotiates with all vendors to ensure the organization is paying competitive

  group

  or nonprofit rates \n• Works collaboratively with VP of Promotions and his or her team to ensure events are widely publicized\n• In conjunction with other teams

  optimally positions and promotes event to ensure organization meets attendance and financial goals

  American Marketing Association-(Inland Empire Chapter)

  University of California

  Riverside

  Riverside

  CA

  Marketing Instructor for the following:\nBUS 113-Marketing Institutions

  Channels of Distribution and Sales Force

  Adjunct Marketing Instructor