Resume

• 2018

  Citi

  Greater New York City Area

  Develop & execute best in class offers and execution strategy across new customer acquisition programs for consumer \u000B& small business.

  Senior Vice President

  Head of Checking Acquisition Marketimg

  Citi

  Greater New York City Area

  Full service consulting firm with expertise in strategic planning/development

  website design

  brand identity

  advertising

  direct marketing

  social media strategizing

  and trade show/event planning.

  Marketing Executive

  EB Consulting

• 2012

  Fashion Institute of Technology

  Professional Physical Therapy

  EB Consulting

  New York

  NY

  Direct & Interactive Marketing Department

  Adjunct Professor

  Fashion Institute of Technology

  Greater New York City Area

  Responsible for development of all marketing assets

  contributing to the growth of the organization from 11 to 176 locations within six years. \nNotable Accomplishments include:\n•\tRebranded the organization and crafted comprehensive brand guidelines\n•\tLaunched social media platforms

  strategy and analytics for each line of business (in 2017

  followers increased by more than 40%)\n•\tRedesigned and authored websites (www.professionalpt.com and www.PAPCstrong.com)\n•\tRefined the company's vision and mission statements

  establishing policies and protocols across the organization\n•\tLed team garnering distinguished awards such as Practice of the Year

  and Fortune Magazine’s Best Workplaces \n•\tConducted RFP for Public Relations firm; In 2017

  achieved approximately 200 media placements with nearly one billion impressions\n•\tDemonstrated proven track record identifying

  and successfully integrating

  new programs with positive impact on bottom line (in 2017

  new program realized nearly $700K in revenue)\n•\tOrchestrated sponsorship/partnership relationships with external organizations including NY Islanders

  St. John's Athletics

  and Sports Hub fostering greater awareness and driving new leads\n•\tBuilt campaigns utilizing Net Promoter Scores and other research data to improve lead generation\n•\tAnticipated reputation risk issues

  developed and implemented appropriate communication actions \n

  Vice President of Marketing

  Professional Physical Therapy

• 2000

  Eva

  Brandl

  JPMorgan Chase & Co.

  Greater New York City Area

  Developed and managed comprehensive marketing and branding strategies

  marketing plans

  and program executions for credit card

  home finance and auto finance.

  VP Marketing

  JPMorgan Chase & Co.

  Member

  American Marketing Association

  National Association of Professional Women

  Excalibur Award

  JPMorgan Chase

  American Marketing Society\nAmerican Management Society

  MBA

  Marketing

  Marketing Society\nManagement Society

  B.S.

  Business Management

• Athletic program to help children with cancer and other blood related disorders regain strength

  balance

  agility and confidence and return to play(get back in the game) with their peers

  Back in the Game

  Volunteer

  Man/Woman of the Year Campaign Manager

  The Leukemia & Lymphoma Society

  Credit

  Trade Shows

  B2B

  Corporate Branding

  Customer Acquisition

  B2C

  Lead Generation

  Direct Marketing

  Direct Mail

  Brand Development

  Product Marketing

  CRM

  Multi-channel Marketing

  Social Media

  Promotions

  Strategic Planning

  Marketing Strategy

  Advertising

  Marketing

  Online Marketing

  Professional's Brand Video

  Professional's Brand Video

  Times Square Billboard Ad

  Times Square Billboard Ad

  ProEx rebrand video ... The Pros Have Gone Professional

  ProEx rebrand video ... The Pros Have Gone Professional

  Brandl