Resume

• 2011

  Master of Business Administration (M.B.A.)

  Relevant Coursework: Marketing for Organizational Decision Making

  Business & Society

  \nEntrepreneurship & Business Planning

  Tactical Strategy

  International Business & Global\nMarketing

  Business & Society

  University of Saskatchewan

  Project Management

  Leadership Training

• 2006

  Member

  Saskatchewan Young Professionals & Entrepreneurs (SYPE)

  English

  French

  German

  Bachelor of Applied Business and Entrepreneurship

  Relevant Coursework: Principles of Marketing

  Organization & Administration

  Marketing for\nSports & Recreation

  Recreation & Community Development

  Program Planning

  Market\nResearch for Small Business

  Issues in Consumer Economics

  Business Communication

  \nAdvertising & Sales Promotion

  Major in Sport and Recreation

  Mount Royal University

  Dean's Honour Role

• Assisted with competitions the winter of 2009 at Canada Olympic Park in Calgary. These competitions were put on by ASA and CSF and ranged from half pipe competition to big air. I assisted in the VIP tents as well as course maintenance.

  Alberta Snowboard Association/Canadian Snowboard Federation

  Coach's Assistant

  I worked with the coaches of the national Adaptive Snowboarding team to help prepare the athletes for boarder-x competition.

  Canadian Adaptive Snowboarding

  Board of Directors

  I sat on the BOD for the Canadian Snowboard Federation which encompassed decisions made for not only the competitive but grassroots development of the sport. I was one of 13 members.

  Canadian Snowboard Federation

  Emcee

  Co-emcee'd five hour program

  including performances and special guests to approximately 30

  000 people on September 1

  2017 at River Landing

  Saskatoon.

  PotashCorp Fireworks Festival

  Host

  Volunteer host on the Tuesday BUZZ show

  5 - 6 pm. Listen live cfcr.ca/onair

  CFCR 90.5 Community Radio

  FUZE Conference Sponsorship Co-Chair

  Planning FUZE Conference 2017 in Saskatoon

  Saskatchewan Professional Marketing Association (SPMA)

  Course Marshall

  100 Women Walk course marshall

  Women's Cancer Foundation (Ovarian Cancer Institute)

  Bartender

  I served refreshments to the crowds on the riverbanks enjoying the WakeRide festivities.

  WakeRide Saskatoon

  Member Board Of Directors

  Membership Chair

  Saskathewan Professional Marketing Association

  Competitive Analysis

  Business Planning

  Market Research

  Social Media Strategy

  Research

  Entrepreneurship

  Management

  Time Management

  Strategic Communications

  Marketing Strategy

  Microsoft Office

  Event Management

  New Business Development

  Customer Service

  Advertising

  Social Media Marketing

  Team Leadership

  Business Strategy

  Marketing

  Teamwork

  Holm

  MBA

  BBE

  Erin

  Holm

  MBA

  BBE

  4-H Saskatchewan

  IABC

  Den Designs

  Kasiel Solutions Inc. (ORA)

  University of Saskatchewan

  Victoria University

  Edwards School of Business

  University of Saskatchewan

  Yukon College

  Alberta Alpine Ski Association

  City of Saskatoon

  Saskatoon

  -Developed

  managed

  implemented and evaluated long and short-term communication

  marketing and media relations strategies for civic departments and divisions.\n-Acted as a consultant to departmental management and other representatives to identify and resolve public

  and internal

  communication issues and opportunities.\n-Identified emerging issues and developed and implemented effective and timely communication and social media strategies.\n-Planned and directed special events

  news conferences

  and related programs for the general public

  employees

  media

  other orders of government

  and other stakeholders.\n-Analyzed emerging communications trends and recommends appropriate strategies for their use.\n-Participated in the coordination of crisis communications.\n-Moderated messaging and strategies for the corporate and social media sites.\n

  Communications Consultant (term contract)

  City of Saskatoon

  4-H is one of Canada's largest youth organizations. Our concept of Learn To Do by Doing has expanded from our rural roots to include more than 50 project options available today. 4-H Saskatchewan provides members and leaders with learning experiences tailored to the needs and interests of each individual. All members develop leadership skills primarily through the completion of projects. My primary roles within the organization include:\n\n- Manage the development

  revision and distribution of the following internal and external communication materials: tri- annual 4-H magazine: Bits and Pieces

  4-H Saskatchewan website

  social media (Twitter

  Instagram

  Facebook and Pinterest)\n- Attending and planning special events and trade-shows\n- Liaise with local

  provincial and national media

  stakeholders and community as a whole\n- Manage and monitor annual marketing and communications budget\n- Work with the fundraising personnel for marketing and communication needs of SK 4-H Foundation\n- Work with regional and administrative personnel to develop

  revise and promote club and leader resource materials in an effective and cost effective manner\n- Develop sponsor and donor communication\n- Research on fund development and assistance with preparing proposals\n- Work with provincial and regional personnel to develop and implement strategies to expand 4-H opportunities into urban and rural markets\n- Research and develop new marketing and business strategies

  such as focusing on new demographics and volunteer recruitment

  Marketing and Communications Director

  Saskatchewan

  Canada

  4-H Saskatchewan

  Unique home decor designs

  created by yours truly. A percentage of every sale goes to a Canadian Cancer Lodge in memory of my later father

  Dennis. See my work on Instagram @_dendesigns_

  Facebook or by visiting www.dendesigns.ca\n\nInquiries can be directed to dendesignsyxe@gmail.com \n

  Den Designs

  Edwards School of Business

  University of Saskatchewan

  Saskatoon

  Saskatchewan

  Edwards School of Business

  COMM 100- Business Communications I\n\nIntroduces students to the theory and practice of effective business communication for specific audiences and purposes in a changing business environment. Deliverables in class include: conducting research

  independent and group work situations

  memos

  letters and employment communication

  portfolio creation and oral presentations. \n\nMy duties as an instructor include:\n- instructing course syllabus using class slides

  industry examples and through personal experience \n- providing timely written and verbal feedback to each student\n- mentoring the students \n- providing industry insight into a classroom setting\n- meeting with students outside of class to provide guidance \n

  Tutorial Leader

  Saskatoon

  SK

  Fall 2017 \nCOMM101- Introduction to Business\nCOMM204- Introduction to Marketing\nENT210- Marketing for Entrepreneurial Ventures \n\nWinter 2018\nCOMM204- Introduction to Marketing

  Sessional Lecturer

  University of Saskatchewan

  Yukon

  Canada

  Soon to be the first Canadian university north of 60 – Yukon University. \n\nMy position supports marketing and communications across the communities

  innovations and development division and research at the institution. \n\n

  Marketing Communications Coordinator

  Yukon College

  Project performed remotely

  Sponsorship retention project for Alberta Alpine Ski Association for the 2013/14 season. Project included: \n- data creation\n- information collection and analysis\n- designed formal presentation for organization to present to stakeholder

  Consultant

  Alberta Alpine Ski Association

  Victoria University

  Business Events Course\n\nGives students a thorough understanding of business management with specialist knowledge of the event industry. Students learn to contribute to the strategic and operational planning

  execution

  marketing and financial management of business and leisure events. \n\nMy duties as an instructor include:\n- instructing course syllabus using class slides

  industry examples and through personal experience \n- providing timely written and verbal feedback to each student\n- mentoring the students \n- providing industry insight into a classroom setting\n- meeting with students outside of class to provide guidance

  Sessional Academic

  Melbourne

  Australia

  Victoria University

  Saskatoon

  IABC

  the International Association of Business Communicators

  is the leading resource for effective communication practice. We provide products

  services

  activities and networking opportunities to help people and organizations achieve excellence in public relations

  employee communication

  marketing communication

  public affairs and other forms of communication. \n\nMy role within the organization as Sponsorship Co-Chair include:\n- securing in-kind and cash sponsorship for professional development

  membership and other IABC events during the year\n- building relationships in the community\n- attending monthly board meetings to discuss the future of IABC Saskatoon

  Board Member- Sponsorship Co-Chair

  IABC

  Saskatchewan

  Canada

  Assisted start-up company bring an innovative new product

  ORA

  to\nmarket

  by:\n- Conducting competitive research\n- Developing relationships with integral industry leaders\n-Brand development\n- Social media and website development and maintenance

  Business Development Manager (term contract)

  Kasiel Solutions Inc. (ORA)

  Board of Directors- Membership Chair

  Saskatchewan Professional Marketing Association (SPMA)

  Board of Directors- Sponsorship Co-Chair

  International Association of Business Communicators (IABC)