Eric Rasmussen

 Eric Rasmussen

Eric E. Rasmussen

  • Courses3
  • Reviews6

Biography

Texas Tech University - Communication


Resume

  • 2015

    Flatland StratComm

    LLC

    Lubbock

    Texas

    My research focuses on children and media. I am specifically interested in parental mediation and why/how parent-child conversations about the media influence children at different developmental stages in various ways. I am currently working on several projects investigating the effects of active mediation within a persuasion framework. I have authored or co-authored articles that have appeared in academic publications such as Journal of Communication

    Communication Yearbook 37

    Journal of Health Communication

    Family Relations and Human Communication Research. My research has also been presented at conferences for the Society for Research in Child Development

    Association for Education in Journalism and Mass Communication

    International Communication Association

    and International Public Relations Research Conference.\n\nI have worked professionally in various public relations settings

    including corporate

    agency

    non-profit

    education

    and small business. I previously taught communications courses at The Ohio State University and Brigham Young University. \n

    Assistant Professor of Public Relations

    College of Media & Communication

    Texas Tech University

    Lubbock

    TX

    Flatland StratComm

    LLC was conceived in order to meet the growing demand for market research and strategic message creation for organizations nationwide. Located in Lubbock

    Texas

    Flatland has grown into one of the country's top market research and strategic communication labs in the country. \n\nI lead our research and outreach teams with a multi-method approach to solving research problems. I specializes in media effects research

    quantitative statistical analysis

    and message testing and optimization. Clients near and far enlist us to manage focus groups and complex survey research. As an experienced educator

    I also runs our workshops and market research training initiatives.

    Owner

    Flatland StratComm

    LLC

  • 2009

    International Communication Association

    Doctor of Philosophy (Ph.D.)

    Mass Communication/Media Studies

  • Rasmussen

    College of Media & Communication

    Texas Tech University

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PR 3310

4.9(4)