Emily Kinsky

 Emily Kinsky

Emily Kinsky

  • Courses2
  • Reviews4
Oct 19, 2019
N/A
Textbook used: Yes
Would take again: Yes
For Credit: Yes

0
0


Mandatory


online
Difficulty
Clarity
Helpfulness

Awesome

Loved New Media with Professor Kinsky! After taking the class online I ended up actually enjoying the assignments that were given. Projects were fun, great class!

Biography

West Texas A&M University - Communication

WTAMU Associate Professor • JPRE Editor • 1910 PR Adviser • CPRE Member • Adobe Education Leader • AEJMC-PRD Past Head
Public Relations
Emily S.
Kinsky
Canyon, Texas
Associate professor in the Department of Communication at West Texas A&M University. Adobe Education Leader (2019-2020). Editor-in-chief of the Journal of Public Relations Education. Member of the Commission on Public Relations Education. Past head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. Helped establish the first student-run PR firm at WTAMU (1910 PR), which became nationally affiliated with PRSSA in 2018. Researcher in the areas of public relations and advertising, especially crisis communication, social media and design.


Experience

  • West Texas A&M University

    Associate Professor

    Teach courses including PR Practicum, Media Design, New Media and Qualitative Research Methods (M.A.) as part of the Media Communication faculty in the Department of Communication. Co-advise the student-run PR firm (1910 PR), National Broadcasting Society and the Public Relations Student Society of America. Research projects focus on public relations, crisis communication, social media, media portrayals and media directed toward children.

  • West Texas A&M University

    Alongside Paul Matney, I co-chaired a committee of within President Wendler's WT 125 strategic-planning initiative. Our committee of 15 people included faculty, administrators and board members from WT and three area community colleges, as well as local community members. Our research and discussion focused on the relationship WTAMU has with community colleges.

  • AEJMC Public Relations Division

    Vice Head

    In charge of programming the PR Division schedule for the 2016 AEJMC conference in Minneapolis. Work with the Head (Tiffany Gallicano) and Vice-Head Elect (Richard Waters) to lead the PR Division of AEJMC.

  • AEJMC Public Relations Division

    Head

    Along with a team of great volunteers, I worked with Vice Head Richard Waters and Vice Head Elect Giselle Auger to lead the PR Division of the Association for Education in Journalism and Mass Communication.

  • Journal of Public Relations Education

    Associate Editor

    Helped launch the new teaching journal for the Public Relations Division of the Association for Education in Journalism and Mass Communication.
    Journal website: http://aejmc.us/JPRE/

  • Journal of Public Relations Education

    Editor

    Emily worked at Journal of Public Relations Education as a Editor

  • Pepperdine University

    Assistant Professor

    Taught public relations and advertising (introduction to ADV/PR/IMC, PR campaigns, PR cases) and intro speech course. Also served as the PRSSA sponsor. Member of Communication Division's curriculum committee and graduate committee. Revised the PR curriculum. Served as visiting faculty member for Pepperdine's Heidelberg program in fall 2010.

  • Public Relations Student Society of America (PRSSA)

    Adviser (Pepperdine chapter)

    Helped student members with event planning and promotion of the local student chapter of PRSSA.

Education

  • Texas Tech University

    Ph.D.

    Mass Communications

  • Texas Tech University

    M.A.

    Mass Communications

  • Baylor University

    B.A.

    University Scholar (Communications, Business & French)

Publications

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • This Means War: Using an Advertising War Room Simulation to Teach Social Media Skills

    Journal of Advertising Education

    Vol. 19, No. 1, Spring 2015, p. 29-41 ABSTRACT: The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential learning opportunity and gave students a taste of how brands and their advertising agencies are handling Twitter and other social media channels during major live events like the Super Bowl. This hands-on exercise could give professors another tool to help reduce the gap between academic knowledge and real-world skills. Through a post-event discussion and survey, students said they learned the importance of teamwork, client relationships and quick thinking. They were able to practice live tweeting on a client's behalf, interacting with followers and working under pressure.

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • This Means War: Using an Advertising War Room Simulation to Teach Social Media Skills

    Journal of Advertising Education

    Vol. 19, No. 1, Spring 2015, p. 29-41 ABSTRACT: The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential learning opportunity and gave students a taste of how brands and their advertising agencies are handling Twitter and other social media channels during major live events like the Super Bowl. This hands-on exercise could give professors another tool to help reduce the gap between academic knowledge and real-world skills. Through a post-event discussion and survey, students said they learned the importance of teamwork, client relationships and quick thinking. They were able to practice live tweeting on a client's behalf, interacting with followers and working under pressure.

  • The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

    Journal of Public Relations Research

    Lowe's decision to pull advertising from All-American Muslim and Susan G. Komen for the Cure's announcement of new granting criteria impacting Planned Parenthood prompted angry outcries, as well as apologies, on social media. Through 2 online surveys, this study gauges people's thoughts about purchasing from or donating toward the organization in crisis and discusses the use of online apologies. Attitudes and social norms held the most sway over respondents’ reported intentions to donate or buy. We suggest a paradigm shift in how social media have expanded the referent others to whom people listen and about whose reactions people care.

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • This Means War: Using an Advertising War Room Simulation to Teach Social Media Skills

    Journal of Advertising Education

    Vol. 19, No. 1, Spring 2015, p. 29-41 ABSTRACT: The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential learning opportunity and gave students a taste of how brands and their advertising agencies are handling Twitter and other social media channels during major live events like the Super Bowl. This hands-on exercise could give professors another tool to help reduce the gap between academic knowledge and real-world skills. Through a post-event discussion and survey, students said they learned the importance of teamwork, client relationships and quick thinking. They were able to practice live tweeting on a client's behalf, interacting with followers and working under pressure.

  • The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

    Journal of Public Relations Research

    Lowe's decision to pull advertising from All-American Muslim and Susan G. Komen for the Cure's announcement of new granting criteria impacting Planned Parenthood prompted angry outcries, as well as apologies, on social media. Through 2 online surveys, this study gauges people's thoughts about purchasing from or donating toward the organization in crisis and discusses the use of online apologies. Attitudes and social norms held the most sway over respondents’ reported intentions to donate or buy. We suggest a paradigm shift in how social media have expanded the referent others to whom people listen and about whose reactions people care.

  • Multi-Screen Environments and Social Media Triggers: Uses and Gratifications

    Journal of Retail Analytics

    Vol XII, Issue 3 (Third Quarter 2015)

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • This Means War: Using an Advertising War Room Simulation to Teach Social Media Skills

    Journal of Advertising Education

    Vol. 19, No. 1, Spring 2015, p. 29-41 ABSTRACT: The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential learning opportunity and gave students a taste of how brands and their advertising agencies are handling Twitter and other social media channels during major live events like the Super Bowl. This hands-on exercise could give professors another tool to help reduce the gap between academic knowledge and real-world skills. Through a post-event discussion and survey, students said they learned the importance of teamwork, client relationships and quick thinking. They were able to practice live tweeting on a client's behalf, interacting with followers and working under pressure.

  • The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

    Journal of Public Relations Research

    Lowe's decision to pull advertising from All-American Muslim and Susan G. Komen for the Cure's announcement of new granting criteria impacting Planned Parenthood prompted angry outcries, as well as apologies, on social media. Through 2 online surveys, this study gauges people's thoughts about purchasing from or donating toward the organization in crisis and discusses the use of online apologies. Attitudes and social norms held the most sway over respondents’ reported intentions to donate or buy. We suggest a paradigm shift in how social media have expanded the referent others to whom people listen and about whose reactions people care.

  • Multi-Screen Environments and Social Media Triggers: Uses and Gratifications

    Journal of Retail Analytics

    Vol XII, Issue 3 (Third Quarter 2015)

  • “It Throws you into the Ring”: Learning from Live-Tweeting

    Teaching Journalism & Mass Communication

    Abstract: This study examines the use of live-tweeting as a required class assignment in three mass communication courses. The authors integrated live-tweeting of major events (e.g., Olympic Games, Academy Awards, March Madness) into the courses and surveyed students across multiple semesters to discover what they learned from the experience. Students said they learned to think quickly, write concisely and present themselves professionally. They also appreciated the opportunity to build their network on Twitter and to observe others’ tweets.

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • This Means War: Using an Advertising War Room Simulation to Teach Social Media Skills

    Journal of Advertising Education

    Vol. 19, No. 1, Spring 2015, p. 29-41 ABSTRACT: The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential learning opportunity and gave students a taste of how brands and their advertising agencies are handling Twitter and other social media channels during major live events like the Super Bowl. This hands-on exercise could give professors another tool to help reduce the gap between academic knowledge and real-world skills. Through a post-event discussion and survey, students said they learned the importance of teamwork, client relationships and quick thinking. They were able to practice live tweeting on a client's behalf, interacting with followers and working under pressure.

  • The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

    Journal of Public Relations Research

    Lowe's decision to pull advertising from All-American Muslim and Susan G. Komen for the Cure's announcement of new granting criteria impacting Planned Parenthood prompted angry outcries, as well as apologies, on social media. Through 2 online surveys, this study gauges people's thoughts about purchasing from or donating toward the organization in crisis and discusses the use of online apologies. Attitudes and social norms held the most sway over respondents’ reported intentions to donate or buy. We suggest a paradigm shift in how social media have expanded the referent others to whom people listen and about whose reactions people care.

  • Multi-Screen Environments and Social Media Triggers: Uses and Gratifications

    Journal of Retail Analytics

    Vol XII, Issue 3 (Third Quarter 2015)

  • “It Throws you into the Ring”: Learning from Live-Tweeting

    Teaching Journalism & Mass Communication

    Abstract: This study examines the use of live-tweeting as a required class assignment in three mass communication courses. The authors integrated live-tweeting of major events (e.g., Olympic Games, Academy Awards, March Madness) into the courses and surveyed students across multiple semesters to discover what they learned from the experience. Students said they learned to think quickly, write concisely and present themselves professionally. They also appreciated the opportunity to build their network on Twitter and to observe others’ tweets.

  • (Not) Fulfilling the Promise: Susan G. Komen for the Cure in Crisis

    Peter Lang

    Chapter 5 in Jennifer Mize Smith and Michael W. Kramer's book Case Studies of Nonprofit Organizations and Volunteers

  • Who will get chopped?: Mystery basket PR challenge

    Journal of Public Relations Education

    Brooks, M. E., & Kinsky E. S. (2017). Who will get chopped?: Mystery basket PR challenge. Journal of Public Relations Education, 3(2).

  • Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy

    Journal of Public Relations Education

    Ewing, M. E., Kim, C. M., Kinsky, E. S., Moore, S., & Freberg, K. (2018). Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy. Journal of Public Relations Education, 4 (2), 51-86.

  • Building a social learning flock: Using Twitter chats to enhance experiential learning across universities

    Journal of Public Relations Education

    Weed, A. J., Freberg, K., Kinsky, E., & Hutchins, A. L. (2018). Building a social learning flock: Using Twitter chats to enhance experiential learning across universities. Journal of Public Relations Education, 4 (2). [teaching brief; selected for publication because of top ranking at conference]

  • Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success

    Journal of Public Relations Education

  • This Means War: Using an Advertising War Room Simulation to Teach Social Media Skills

    Journal of Advertising Education

    Vol. 19, No. 1, Spring 2015, p. 29-41 ABSTRACT: The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential learning opportunity and gave students a taste of how brands and their advertising agencies are handling Twitter and other social media channels during major live events like the Super Bowl. This hands-on exercise could give professors another tool to help reduce the gap between academic knowledge and real-world skills. Through a post-event discussion and survey, students said they learned the importance of teamwork, client relationships and quick thinking. They were able to practice live tweeting on a client's behalf, interacting with followers and working under pressure.

  • The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

    Journal of Public Relations Research

    Lowe's decision to pull advertising from All-American Muslim and Susan G. Komen for the Cure's announcement of new granting criteria impacting Planned Parenthood prompted angry outcries, as well as apologies, on social media. Through 2 online surveys, this study gauges people's thoughts about purchasing from or donating toward the organization in crisis and discusses the use of online apologies. Attitudes and social norms held the most sway over respondents’ reported intentions to donate or buy. We suggest a paradigm shift in how social media have expanded the referent others to whom people listen and about whose reactions people care.

  • Multi-Screen Environments and Social Media Triggers: Uses and Gratifications

    Journal of Retail Analytics

    Vol XII, Issue 3 (Third Quarter 2015)

  • “It Throws you into the Ring”: Learning from Live-Tweeting

    Teaching Journalism & Mass Communication

    Abstract: This study examines the use of live-tweeting as a required class assignment in three mass communication courses. The authors integrated live-tweeting of major events (e.g., Olympic Games, Academy Awards, March Madness) into the courses and surveyed students across multiple semesters to discover what they learned from the experience. Students said they learned to think quickly, write concisely and present themselves professionally. They also appreciated the opportunity to build their network on Twitter and to observe others’ tweets.

  • (Not) Fulfilling the Promise: Susan G. Komen for the Cure in Crisis

    Peter Lang

    Chapter 5 in Jennifer Mize Smith and Michael W. Kramer's book Case Studies of Nonprofit Organizations and Volunteers

  • “Maintaining Hope and Inspiration”: Using Social Media to Encourage Internal Stakeholders

    Case Studies in Strategic Communication

    Volume 5 Abstract Teach For America’s (TFA) internal communicators are tasked with keeping TFA’s 2400+ staff members inspired and connected even though they are spread across the nation and sometimes isolated in offices of one. The team has used social media to communicate with stakeholders around the organization: Yammer has opened up opportunities for the CEOs and the staff to communicate directly and for the effectiveness of communication efforts to be measured, while YouTube videos have knitted the internal community together and encouraged them about the importance of their behind-the-scenes tasks. Using video for the staff has been instrumental in a culture change; many were reinspired. This case study of Teach For America provides an example for other organizations on how social media can help them communicate with their internal stakeholders. Keywords Nonprofit; internal communication; social media; Yammer; education; video; YouTube; live streaming

Positions

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • National Broadcasting Society

    Adviser of WTAMU chapter

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Public Relations Student Society of America

    Co-Adviser

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Hootsuite

    Academic Ambassador

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

  • Association for Education in Journalism and Mass Communication -- Public Relations Division

    head (2016-2017); vice head (2015-2016); vice head elect (2014-2015); teaching research co-chair (2012-2014), newsletter editor (2012-2014), PF&R committee (past), graduate student liaison (past)

    urn:li:fs_position:(ACoAAAFGCFUB34Q3AsgZRUhpL5mckaa7d_lbujo,205407515)

MCOM 2310

3.8(2)

online

MCOM 3305

4.5(2)