Experience

• Kroll Associates

  Director of Global Public Affairs

  Led tremendously successful B2B media relations program for top provider of risk mitigation, business intelligence and financial investigations:
  - Positioned Kroll services and executives in virtually all top business and news outlets on a regular basis: WSJ, NYT, Washington Post, The Economist, Associated Press, Times of London, CNBC, CNN, BBC, more.
  - Positioned the firm’s professional capabilities to the press every day, leveraging expert staff, breaking news, research, trends.
  - Maintained contacts at top media outlets around the world.
  - Wrote marketing materials for the firm and for individual practices (such as “Business Intelligence” newsletter).
  - Communicated company and industry news to employees in 40 offices, board members, stakeholders.
  - Planned shareholder meeting, communicated quarterly earnings to analysts and institutional investors.
  - Provided comments to the press during financial transactions.
  - Led team to create global website.

• Avon Products Inc.

  Senior Marketing Manager

  Planned and wrote marketing materials for fragrance, skin care and makeup introductions in multiple world markets. Developed sales motivation programs for representatives in five countries. Selected spokesperson for Glamour Magazine’s “Executive Style” program.

• ABSOLUT Vodka

  Vice President of Public Relations

  Led all public relations activities supporting ABSOLUT Vodka -- including positioning TBWA advertising campaign as news. Delivered thousands of pages of print and hours of television coverage by leveraging all brand activities:
  - Initiated frequent media coverage in consumer and business media outlets.
  - Positioned brand events and charitable relationships as news in multiple markets.
  - Maintained relationships with advertising reporters, plus arts, music, dance, sports.
  - Presented campaign results to brand executives at annual client conference.
  - Managed a staff of 6+.
  (Other clients included Bombay Gin, Grand Marnier, Laurent Perrier champagne.)

• PricewaterhouseCoopers

  Public Relations Director

  Planned and executed PR campaigns supporting the US firm, plus all Practices and Industries.
  - Drafted and approved national and global press releases.
  - Advised marketing managers on leveraging PR activities, to ensure success and reflect the firm’s branding.
  - Maintained relationships with major media, serving as primary media contact. Prepared executives for media interviews. Wrote marketing materials, website content and external statements. Led selection of two PR agencies.
  Sample projects include:
  - Survey of CEO Opinion - Developed campaign to leverage the results of annual survey of 1,200 CEO’s with the media-- reaching current clients and potential clients. Coverage included WSJ, NYT, Morning Joe, CBS Morning News, Times of London, Economist.
  Public Relations Plan: US Audit Practice - Wrote annual plan to strategically position the capabilities of the world’s largest Audit practice to top business media.
  - Most Respected Companies - Leveraged the results of annual survey with top media.
  - Wrote public statement for the US firm following September 11.

• Assistant Professor - Advertising, Marketing & Communications

  State University of New York

  Adjunct Professor at SUNY/ FIT Baker School of Business, teaching Public Relations and business writing.