Resume

• 2002.

  Taught multiple sections of consumer behavior and services marketing to undergraduate students in the Mays School of Business. Achieved award for outstanding teaching by a doctoral student

  Texas A&M University

  Regional Retail Training Manager

  Responsible for the retail training and development of Gold Crown store owners and managers and Hallmark field sales staff in the Southeastern US.

  Hallmark Cards

  Greehey School of Business at St. Mary's University

  San Antonio

  Texas

  Professor

  Responsible for Hallmark product sales to card shop owners in $800

  000 territory in San Antonio central border area in Texas. Consistently exceeded sales and retailer satisfaction objectives. 1987 R. B. Hall Winner.

  Hallmark Cards

  Manager of National Retail Training

  Responsible for the training and development of Gold Crown store owners and managers in the US.

  Hallmark Cards

  Associate Professor of Marketing

  Teaching interests include consumer behavior

  services marketing and customer experience management. Research Interests focus on services

  retail and customer experience management and branding.

  St. Mary's University

• 1998

  Ph. D.

  Marketing

• 1992.

  Sales Executive

  Responsible for sales of Hallmark products to card shop owners in $1.5 million territory in Central New Mexico. Consistently exceeded sales

  retailer satisfaction and market development objectives. District Market Development Person of the Year

  Hallmark Cards

• 1983

  MBA

  Marketing

• 1977

  BS

  Journalism

• Sales Operations

  Social Networking

  Marketing

  Customer Service

  Marketing Strategy

  Microsoft Excel

  Leadership

  Training

  Customer Experience

  Data Analysis

  Management

  Time Management

  Market Research

  Retail

  Microsoft Office

  Event Planning

  Social Media

  Research

  Sales

  Mullen

  Eileen

  Mullen

  St. Mary's University

  Hallmark Cards

  Texas A&M University

  Greehey School of Business at St. Mary's University