Resume

• 2000

  Penn State Harrisburg

• 1994

  Doctor of Philosophy (Ph.D.)

  Doctoral student in Marketing\nDissertation demonstrated benefits of matching training methods and learning preference. Entitled \"Great Expectations and Great Performances: The Effects of Training on Customer Co-Production.\"

  Marketing

  University of Michigan - Stephen M. Ross School of Business

• 1990

  Spanish

  MBA

  Elected to Beta Gamma Sigma business honor society.\nServed on Admissions Committee.

  Marketing

  Admissions Committee

  Beta Gamma Sigma

• 1979

  B.A.

  B.A. in Economics.\nReporter for Daily Pennsylvanian.\nMember of Sigma Alpha Mu.

  Economics

  Sigma Alpha Mu

  Daily Pennsylvanian

  Penn Wargamers

• 1975

  SPSS

  University Teaching

  Data Analysis

  Higher Education

  Research

  Qualitative Research

  Microsoft Excel

  Business Strategy

  Advertising

  Public Speaking

  Editing

  Consumer Behaviour

  Consumer Behavior

  Teaching

  Strategic Planning

  Writing

  Marketing Research

  Retail

  Translation

  Academic Writing

  Showrooming and the Small Retailer: Setting a Research Agenda

  Terence A. Brown

  Proceedings of the Marketing Management Association

  This paper introduces the phenomenon of “showrooming

  ” in which shoppers use mobile devices in retail stores to check prices and other data on products that they then buy on-line. Its effects on small retailers has not been addressed in the literature. Interviews with four small retailers and needs for further research are discussed.

  Showrooming and the Small Retailer: Setting a Research Agenda

  Examines the phenomenon of “showrooming” in which shoppers use mobile devices in retail stores to check prices and other data on products that they then may buy on-line. Provides a method of behavioral segmentation to view how consumers engage in this behavior and suggests alternative strategies in which businesses can engage to manage this behavior by their in-store consumers.

  Showrooming and the Small Retailer

  Terence A. Brown

  Specialty stores typically sell only one or a few closely related product lines but offer a wide choice within that line. This paper establishes specialty store expertise as an important factor influencing customer satisfaction and examines the role of various factors in determining the share of wallet obtained by the store. A mail survey with 210 participants finds that customer perceptions of store expertise increase satisfaction and share of wallet

  while distance to the store has a non-linear relationship with share of wallet. Managerial implications include the need for specialty store owners to develop expertise by careful hiring

  training and retaining of employees. In addition

  they are encouraged to promote store expertise to potential customers thus positioning themselves on this attribute and helping avoid price competition with mass market retailers.

  Store Expertise as a Driver of Satisfaction and Share of Wallet

  Two focus groups of Generation Y college students were conducted in\nexploration of the meaning of the pinnacle of human relationships

  friendship

  in “real life” and online social networking. Students showed themselves to be “old fashioned” in their approach to traditionally defined friendships and dismissive of the value of online friendships\n.

  Friendship Online and Off: A Qualitative Study of Student Attitudes

  This article reviews

  critiques

  and integrates three psychological perspectives on the relationship between wealth and subjective well-being. First

  the comparative perspective holds that life satisfaction results from a comparison of one's own financial position to that of some reference group or material norm. Second

  the goal attainment perspective looks at money as a potential source of well-being by enabling people to attain goals they set. Finally

  the hedonic perspective looks at how money leads to well-being by enabling people to use their time in more satisfying ways. In addition to providing a critical analysis

  this article integrates these three perspectives into a single composite model. This model explains the mechanisms linking income and other material resources with the cognitive and affective elements of subjective well-being. The model also clarifies why income has only a modest relationship to subjective well-being.

  Income

  Consumption

  and Subjective Well-Being: Toward a Composite Macromarketing Model

  Training customers to perform certain tasks as part of service delivery is one way for services marketers to improve the quality of the services they provide. An experiment involving 60 participants demonstrates the benefits of matching training type to customers’ learning styles in improving satisfaction and certain antecedents of satisfaction.

  Benefits of Matching Learning Styles and Training Methods: Lessons from the Internet

  Wanrong Hou

  Jaejin Jang

  +Yue Xi

  International Journal of Advanced Manufacturing Technology

  This study proposes a Look-Ahead Identical Parallel Machines heuristic to minimize the total weighted tardiness on identical parallel machines. When a machine becomes idle

  it selects a job from available jobs and near future jobs to process. Different from other look-ahead heuristics

  the proposed LAIPM heuristic not only looks ahead (considering a limited number of future jobs) but also looks back (the selected job had a chance to be scheduled before the last job on each machine). The proposed look-ahead heuristic compares favorably with available look-ahead heuristics and non-look-ahead heuristics to minimize the total weighted tardiness on identical parallel machines.

  A Tardiness Concerned Constructive Method for Identical Parallel Machines Scheduling

  Douglas

  Capital Cities/ABC Inc

  Mexico City News

  University of Michigan-Dearborn

  McGraw-Hill

  East Stroudsburg University

  Wayne State University

  University of Michigan Business School

  Penn State University

  U.S. Department of Energy

  Hebrew Day School of Ann Arbor

  Ann Arbor

  MI

  Supervised finances of small

  private elementary school. Prepared budgets. Designed and conducted customer satisfaction survey.

  Vice President of Finance

  Hebrew Day School of Ann Arbor

  Worked on ENR newsletters.

  Associate Editor

  Greater New York City Area

  McGraw-Hill

  Taught Marketing Research and other classes to undergraduates.

  Marketing Instructor

  Greater Detroit Area

  University of Michigan-Dearborn

  Taught Marketing Research

  Marketing Strategy

  Services Marketing

  Sales Management

  Consumer Behavior

  Advertising

  Principles of Marketing and Retailing to undergraduate and graduate students. Advised students. Designed and carried out research programs using both surveys and experimental designs

  analyzed research

  and prepared articles on research for publication.

  Assistant Professor of Marketing

  Harrisburg

  Pennsylvania Area

  Penn State University

  Ann Arbor

  MI

  Taught Sales Management and Principles of Marketing to undergraduates.

  Graduate Student Instructor

  University of Michigan Business School

  Office of Hearings and Appeals

  staff analyst

  Washington D.C. Metro Area

  U.S. Department of Energy

  Taught Consumer Behavior to undergraduates.

  Adjunct Instructor

  Greater Detroit Area

  Wayne State University

  East Stroudsburg

  PA

  I teach Marketing Research

  Retailing

  Sales Management

  Advertising

  Consumer Behavior

  Principles of Marketing

  Marketing Strategy and Principles of Management to undergraduates

  advise students

  and carry out and publish research. I am also the chair of the Business Management Department. I evaluate the other members of the department

  prepare schedules and supervise our department secretary.

  Associate Professor of Marketing and Chair

  Department of Business Management

  East Stroudsburg University

  Edited and wrote articles for weekly trade newspaper covering the cable TV industry.

  Copy Editor

  Greater New York City Area

  Capital Cities/ABC Inc

  Supervised staff of four. Hired and trained new staffers. Wrote weekly column. Promoted from business reporter and copy editor.

  Assistant Finance Editor

  Mexico City Area

  Mexico

  Mexico City News

  Woodmere Junior High School North

  High school diploma

  Graduated 13th in a class of 445 with average of 95.08.\nDebate Team captain. Participated in state championships in debate (tied for 2nd place in 10th grade) and speech.\nMath Team member. Highest score in Nassau County in 9th grade.\nReporter and columnist for Hewlett Spectrum student newspaper.\nInvolved in Student Council.

  Debate Team

  Math Team

  Student Council

  Hewlett Spectrum (school newspaper)

  G.W. Hewlett High School

  Woodmere Junior High School North

  Marketing Proseminar

  Psychology Proseminar

  Intermediate Microeconomics

  Structural Equation Modeling

  Industrial Organization

  Development Economics

  Attitudes & Social Judgment

  Econometrics

  Research Methods

  Decisionmaking Processes

  Time Series Analysis

  International Economics

  Services Marketing

  Qualitative Marketing Research

  Cognition and Aging

  Intermediate Macroeconomics

  Labor Economics

  Mathematical Statistics

  Customer Satisfaction

  Psychology of Aging