Donald Townsend

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DonaldC. Townsend

Donald C. Townsend

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Jun 3, 2020
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Professor Townsend is the kind of instructor who looks to help students. He's very kind too. His lectures can get a bit boring at times though, but definitely he's a good professor to take.

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Biography

Saint Joseph's University - Marketing

President/CEO, Jason Group Sales & Marketing, division of Jason Holdings, LLC
Consumer Goods
Donald
Townsend
Greater Philadelphia Area
Passionate & Strategic Global Sales, Category Management, Trade Marketing and Marketing executive with 20+ years of Fortune 100 Experience. Don delivers accelerated dollar and margin growth for Global Consumer Packaged Goods (CPG) companies while has developed the same success for smaller privately held companies.

Don has excelled at strengthening sales processes, product promotions and placements, client relationships, attracting new business and expanding market opportunities. Assembles and mentors top talent, instills a culture of success at all levels and creates road maps for succession and sustainability. Don possesses a natural talent for fostering collaboration, influencing and building consensus among all internal and external stakeholders. Don has held full P&L responsibility for businesses ranging from $12M domestically to $325M globally.

Representative accomplishments include:

> Pricing: Simplified pricing from 39 price points to 4 while raising prices 26.8%, growing business 29.7% while maintaining 93.2% of customer base

> Merchandising: Designed “Shelf of the Future” custom merchandising system that increased dollars and units 48% and 43% respectively and captured 33,409 total new global merchandising sets

> New Product Launch: Awarded Presidential Award for developing new item launch process that delivered an incremental $17M

> Category Management: Gained over 40,000 linear feet and $126.6M sales within first year of creating “Project Stretch.” Broke Kellogg’s snacks into “Convenient Morning Snack” and “Afternoon Wholesome Snack”

> Integration Management: Educated, developed and implemented shoe care integration into SC Johnson while increasing overall brand revenue 4.1% and specialty trade segment 24.3%

> Training and Development: Revitalized and implemented category management best practices globally while driving revenue on projects 23.4% and profit 39.8%.

Experience

  • St. Joseph University

    Strategic Sales & Marketing Lecturer/Professor - St. Joseph University

    Visiting Strategic Sales and Marketing Professor that is developing the Sales Certificate Program at St. Joseph University starting in August, 2019 while instructing graduate and undergraduate students and leading the AMA Marketing initiative for the university. Connecting with all professional companies to develop sales training programs for their teams.

  • The Jason Group Integrated Sales & Marketing

    President / Principal

    Designed the Jason Group Holdings to develop strategic business units in the FMCG, CPG, Health and Wellness and Organic-Natural-Gluten Free-Raw-Vegan industries together under one umbrella holding company with investments in commercial real estate, business investing and acquisition opportunities.

    The Jason Group Integrated Sales & Marketing arm brings value to start up businesses (and business development) to market and has connections with industry leaders from sales, merchandising, marketing, public relations, manufacturing, execution, restructuring, and qualitative research together to provide “integrated sales & marketing solutions” to start up and under performing companies in transition enhancing revenue growth while putting strategic planning processes and planning into place enhancing margins and profitability and delivering business and personal success.

    Jason Group through Don's direction also sources and distributes Private/Own Label Items - our team has over 140 years of experience in product development and sourcing. We help retailers drive margin, differentiate products and serve customers’ wide and changing tastes. We found through our work many sources of supply because retailers were looking to manage these procurement costs.

    Whether you know what you are looking for or want new innovative ideas I help retailers find what they need. Our team at Jason brings items to you and you can work with us to fine tune it to meet your needs and requirements.

    Don has a consistent track record of leveraging high personal commitment, strong strategic, leadership and multi-functional execution capabilities to drive accelerated growth / turnaround in a variety of challenging environments. The team has valuable change management, M&A and business transition experience.

  • YummyHealth

    CEO / CMO

    Don is a successful strategic sales & marketing executive that cut his teeth at Fortune 100 companies and has brought those skills to startup Natural/Organic companies (from $500K to $325M globally) and currently works 70% of his time as CEO / CMO of YummySnack Brands. He has been launching new brands into the health & wellness market since 1982 as an SVP, VP, NSM and Director of Sales, Marketing, Trade Marketing and Category Management Globally. Don has proven his ability to accelerate distribution for companies like Kellogg (Nutri-Grain, Smart Start, Special K), Sara Lee Brands, Shiloh Farms (Pure Living Organics, SimPur Organics) and 48 other natural brand startups. Don has been recognized by the industry at strengthening sales processes, building client relationships and developing new business opportunities. For fun, Don has taught Strategic Sales & Marketing in the MBA Program at the University of Delaware since 2001.

  • Shiloh Farms

    Vice President Sales & Marketing

    Actively recruited by owner to lead Natural/Organic and Glueten Free product sales and marketing teams to strengthen their current position in the Northeast with their breath of product offerings and develop plans to take their Shiloh Farms brand (since 1942) national. Shiloh Farms brand was one of the first natural/organic product line in US and a pioneer in the industry. Accountable for US sales and marketing, P&L, forecasting, category management, advertising and PR. Improved processes at largest account, Wegman's, while developing new processes in business development across the US and improving processes in sales in current northeast region and in overall marketing planning from promotions to website to social media integration.

    Launched 140 new items including re-launching the base Shiloh Farms Brand and introduced to the market SimPur Organic Household Cleaners and PureLiving Organic Food products at the EXPO East show in Q4 2013. Exhibited a consistent track record of leveraging high personal commitment and strong strategic, leadership and multi-functional execution capability that put plans in place and drove accelerated growth / turnaround at Garden Spot given the loss prior to being hired of 42 items at major customer (-$2.5MM). With 2014 plans in place now to achieve double digit growth and profitability by July 2014. Don exhibited valuable change management, M&A expertise and business transition during his tenure with plans in place for 2014 growth and beyond.

  • S. C. Johnson & Son, Inc. (formerly Sara Lee Household & Beverage)

    Business Development Customer Marketing (Purchase Integration)

    BUSINESS DEVELOPMENT CUSTOMER MARKETING, KIWI INTEGRATION SHOE CARE, 2011 – 2012
    Retained, following SC Johnson’s acquisition of SLH&B, to spearhead integration of all sales and marketing operations. Led direct reports and national broker and held P&L accountability.

     Drove integration of KIWI into SC Johnson household cleaning business. Set up all customers with new pick and pack system running at 98.7% order fill, improved forecast accuracy from 44% to 99%, trained national broker and set up UPC catalogue.

     Led KIWI integration team and championed KIWI strategic plans to meet smaller customers’ requirements and minimize cost. Decreased trade spending 93.2%, cut Trade Show spend by 90%, sold five new items to Nordstrom and gained approval for two new item tests in Mass and Department stores.

Education

  • Fordham University - Graduate School of Business Administration

    MBA

    Strategic Marketing
    Studied Strategic Marketing and Leadership

  • Universtiy of Delaware

    BS

    Food Marketing, Merchandising and Sales Management
    Focused my education on Food Marketing and Business Management under one of the most recognized Professors at the University of Delaware Dr. U. C. Toensmeyer who gave me the knowledge of execution of plans and doing my work with honesty and integrity.

Positions

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Beacon (formerly GPSEG)

    Sales and Marketing

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Beacon (formerly GPSEG)

    Sales and Marketing

  • American Management Association

    Sales and Marketing

    urn:li:fs_position:(ACoAAAFMZrQBGs6buTtf-Ut_0vuV4WC1nq2J1kI,134579816)

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Beacon (formerly GPSEG)

    Sales and Marketing

  • American Management Association

    Sales and Marketing

    urn:li:fs_position:(ACoAAAFMZrQBGs6buTtf-Ut_0vuV4WC1nq2J1kI,134579816)

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Beacon (formerly GPSEG)

    Sales and Marketing

  • American Management Association

    Sales and Marketing

    urn:li:fs_position:(ACoAAAFMZrQBGs6buTtf-Ut_0vuV4WC1nq2J1kI,134579816)

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Beacon (formerly GPSEG)

    Sales and Marketing

  • American Management Association

    Sales and Marketing

    urn:li:fs_position:(ACoAAAFMZrQBGs6buTtf-Ut_0vuV4WC1nq2J1kI,134579816)

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Beacon (formerly GPSEG)

    Sales and Marketing

  • American Management Association

    Sales and Marketing

    urn:li:fs_position:(ACoAAAFMZrQBGs6buTtf-Ut_0vuV4WC1nq2J1kI,134579816)

  • Grove UMC

    Chairperson, Ministry Council

    Led the Ministry Council in direction of church with major donations from the Christy Fund Donation the first month of assignment.

  • Beacon (formerly GPSEG)

    Sales and Marketing

  • American Management Association

    Sales and Marketing

    urn:li:fs_position:(ACoAAAFMZrQBGs6buTtf-Ut_0vuV4WC1nq2J1kI,134579816)

MBA 4515

4.5(1)

  • Level:
  • Credit hours: 0

MBA 4615

5(1)

  • Level:
  • Credit hours: 0

MKT 5015

5(1)

  • Level:
  • Credit hours: 0

MKT 515

4(1)

  • Level:
  • Credit hours: 0

MKT 304

4(1)

  • Level:
  • Credit hours: 0
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