Rider University - Communication
Senior Manager, Solutions Marketing & Business Development
Computer Networking
David
Orban
Trenton, New Jersey
Orban is an innovative and creative B2B technology marketer with a strong background in enterprise software, product marketing, cloud technologies, social media, and team collaboration, augmented by excellent customer engagement and team leadership skills. Experience in multiple verticals including financial services, legal services, and entertainment media and technologies.
His primary focus has been on helping to develop high-growth software and technology companies, setting the foundation for successful strategic exits.
STRENGTHS & EXPERTISE
• Technology Entrepreneur - Two Successful $300MM Exits In Past 15 Years
• Strategies and Execution Enabled Significant Sales Growth in all Startup Situations
• Go-To-Market Strategies for Both Products and Services
• Content Development: Collaterals, Websites, and Ancillary Content
• Development of Sales Enablement Tools
• Digital Marketing and Marketing Automation (Marketo)
• Business Model Transformation - Perpetual License to SaaS Recurring Revenue Streams
• Experience with Direct & Indirect Sales Models
• PR, Media, and Analyst Relations
In addition, Orban is a performing musician, leading his own band, The Mojo Gypsies (www.mojogypsies.com) since 1998.
Orban is also an accomplished painter, having participated in several one-person shows and in hundreds of regional and national exhibits.
Senior Marketing Manager
NIP Group is a commercial insurance program administrator, ranked among the 100 largest in the U.S., selling commercial P&C insurance though an independent broker channel consisting of roughly 4,000 brokers nationwide.
* Revamped Go-to-Market strategy for Programs division
* Migrated from mass to segmented demand creation initiatives, including targeted email marketing
* Launched web events, social media initiatives, content marketing initiatives
* Spearheaded marketing automation initiative (Salesforce.com, Marketo)
* Increased annual programs submission volume by 32%
* Grew programs profitability by 14% in an extended soft market and in spite of significant carrier disruption
Director of Marketing
Based in NYC, with operations in the U.K., Muze was a venture-backed B2B provider of original and aggregated content to digital media industry. Clients included Yahoo!, eBay, Best Buy, Overstock, iLike, Amazon, Walmart, etc.
* Rebranded company, developed all new collaterals, launched a new corporate website and a corporate intranet
* Developed a strong e-marketing presence, including demand generation campaigns, web events, e-newsletters, etc.
* Developed social media initiatives to build awareness and create demand
* Initiated formal conference and events program, both domestic and international
* Launched industry advisor group to aid in product development
* Initiated successful Analyst Relations program
* Created internal programs to maintain employee focus and motivation, in face of major a major restructuring and layoffs
Muze assets were sold to Rovi Corporation
Senior Solutions Marketing Manager, Disaster Recovery & Virtualization
Manage product marketing for the Solutions Marketing group, with focus on Disaster Recovery and Virtualization. Develop and execute Go-to-Market strategies and tactics for a $700 MM industry-leading global provider of enterprise data management, backup, and recovery solutions.
• Develop GTM content and Sales Enablement materials (customer-facing, partner-facing)
• Participate and present at Tier 1 Conferences and exhibitions (e.g CiscoLive, VMworld, AWS reInvent, etc.)
• Routes to Market Team supporting AWS, Google, Nutanix, PureStorage, etc.
Technology Marketing Consultant
Independent marketing consultant providing a variety of strategic and tactical marketing services to B2B clients in entertainment media technology, financial services, legal services, and scientific publishing.
Assignments include demand creation, on-demand publishing, web initiatives and social media initiatives. Clients include Personetics Technologies (www.personetics.com); Rovi Corporation (www.rovicorp.com); Breakpoint Digital (www.breakpointdigital.com); the Electrochemical Society (www.electrochem.org); and CorpData LLC (www.corpdata.com).
* Provide ongoing market research, assessment and Go-to-Market planning
* Development of branding and corporate identity programs
* Development of websites and interactive properties
* Development and ongoing management of digital demand creation campaigns
* Marketing automation initiatives (Salesforce, Marketo)
* Launch and ongoing management of web events and social media initiatives
Assistant Professor, Department of Communications and Journalism
Teach advanced courses in web and multimedia production in Rider University's Department of Communication and Journalism.
Fine Arts
MFA
Fine Arts
A.A.
Visual Arts
Founder, guitarist, vocalist, and principal songwriter
The Mojo Gypsies (http://www.mojogypsies.com) are veterans from several central NJ and Philly-area bands, who like to have some fun and get folks up dancing! At a Gypsies gig, you’re likely to hear songs by such classic blues artists as T-Bone Walker, Ray Charles, Eddie “Cleanhead” Vinson, Louis Jordan, Freddie King and Albert Collins, as well as music from contemporary blues performers including Little Charlie and the Nightcats, Rick Estrin, Rod Piazza, Kid Ramos, Paul DeLay, and James Harman. The Lineup Dave “The Professor” Orban, hailing from Trenton, NJ, fronts the band on guitar and vocals. Mike Scott, from Langhorne, PA, is on tenor sax, while Flourtown, PA resident Flourtown Fats (aka Jeff Michael) plays electric and upright bass. Finally, Philly resident Mark Shewchuk keeps the beat going on drums and percussion. Never ones to shirk from a challenge, the Gypsies pride themselves in rising to any musical occasion, from small, intimate gatherings to large, outdoor festivals. Available as an “unplugged” duo or trio, or as a four- or five-piece combo, the Mojo Gypsies are sure to please even the most discriminating of blues and r&b afficionados. Website: http://www.mojogypsies.com Facebook: http://www.facebook.com/themojogypsies Youtube: http://www.youtube.com/mojogypsy Twitter: http://www.twitter.com/mojogypsy Contact: dave@mojogypsies.com
Founder, guitarist, vocalist, and principal songwriter
The Mojo Gypsies (http://www.mojogypsies.com) are veterans from several central NJ and Philly-area bands, who like to have some fun and get folks up dancing! At a Gypsies gig, you’re likely to hear songs by such classic blues artists as T-Bone Walker, Ray Charles, Eddie “Cleanhead” Vinson, Louis Jordan, Freddie King and Albert Collins, as well as music from contemporary blues performers including Little Charlie and the Nightcats, Rick Estrin, Rod Piazza, Kid Ramos, Paul DeLay, and James Harman. The Lineup Dave “The Professor” Orban, hailing from Trenton, NJ, fronts the band on guitar and vocals. Mike Scott, from Langhorne, PA, is on tenor sax, while Flourtown, PA resident Flourtown Fats (aka Jeff Michael) plays electric and upright bass. Finally, Philly resident Mark Shewchuk keeps the beat going on drums and percussion. Never ones to shirk from a challenge, the Gypsies pride themselves in rising to any musical occasion, from small, intimate gatherings to large, outdoor festivals. Available as an “unplugged” duo or trio, or as a four- or five-piece combo, the Mojo Gypsies are sure to please even the most discriminating of blues and r&b afficionados. Website: http://www.mojogypsies.com Facebook: http://www.facebook.com/themojogypsies Youtube: http://www.youtube.com/mojogypsy Twitter: http://www.twitter.com/mojogypsy Contact: dave@mojogypsies.com
Founder, guitarist, vocalist, and principal songwriter
The Mojo Gypsies (http://www.mojogypsies.com) are veterans from several central NJ and Philly-area bands, who like to have some fun and get folks up dancing! At a Gypsies gig, you’re likely to hear songs by such classic blues artists as T-Bone Walker, Ray Charles, Eddie “Cleanhead” Vinson, Louis Jordan, Freddie King and Albert Collins, as well as music from contemporary blues performers including Little Charlie and the Nightcats, Rick Estrin, Rod Piazza, Kid Ramos, Paul DeLay, and James Harman. The Lineup Dave “The Professor” Orban, hailing from Trenton, NJ, fronts the band on guitar and vocals. Mike Scott, from Langhorne, PA, is on tenor sax, while Flourtown, PA resident Flourtown Fats (aka Jeff Michael) plays electric and upright bass. Finally, Philly resident Mark Shewchuk keeps the beat going on drums and percussion. Never ones to shirk from a challenge, the Gypsies pride themselves in rising to any musical occasion, from small, intimate gatherings to large, outdoor festivals. Available as an “unplugged” duo or trio, or as a four- or five-piece combo, the Mojo Gypsies are sure to please even the most discriminating of blues and r&b afficionados. Website: http://www.mojogypsies.com Facebook: http://www.facebook.com/themojogypsies Youtube: http://www.youtube.com/mojogypsy Twitter: http://www.twitter.com/mojogypsy Contact: dave@mojogypsies.com
Founder, guitarist, vocalist, and principal songwriter
The Mojo Gypsies (http://www.mojogypsies.com) are veterans from several central NJ and Philly-area bands, who like to have some fun and get folks up dancing! At a Gypsies gig, you’re likely to hear songs by such classic blues artists as T-Bone Walker, Ray Charles, Eddie “Cleanhead” Vinson, Louis Jordan, Freddie King and Albert Collins, as well as music from contemporary blues performers including Little Charlie and the Nightcats, Rick Estrin, Rod Piazza, Kid Ramos, Paul DeLay, and James Harman. The Lineup Dave “The Professor” Orban, hailing from Trenton, NJ, fronts the band on guitar and vocals. Mike Scott, from Langhorne, PA, is on tenor sax, while Flourtown, PA resident Flourtown Fats (aka Jeff Michael) plays electric and upright bass. Finally, Philly resident Mark Shewchuk keeps the beat going on drums and percussion. Never ones to shirk from a challenge, the Gypsies pride themselves in rising to any musical occasion, from small, intimate gatherings to large, outdoor festivals. Available as an “unplugged” duo or trio, or as a four- or five-piece combo, the Mojo Gypsies are sure to please even the most discriminating of blues and r&b afficionados. Website: http://www.mojogypsies.com Facebook: http://www.facebook.com/themojogypsies Youtube: http://www.youtube.com/mojogypsy Twitter: http://www.twitter.com/mojogypsy Contact: dave@mojogypsies.com
Founder, guitarist, vocalist, and principal songwriter
The Mojo Gypsies (http://www.mojogypsies.com) are veterans from several central NJ and Philly-area bands, who like to have some fun and get folks up dancing! At a Gypsies gig, you’re likely to hear songs by such classic blues artists as T-Bone Walker, Ray Charles, Eddie “Cleanhead” Vinson, Louis Jordan, Freddie King and Albert Collins, as well as music from contemporary blues performers including Little Charlie and the Nightcats, Rick Estrin, Rod Piazza, Kid Ramos, Paul DeLay, and James Harman. The Lineup Dave “The Professor” Orban, hailing from Trenton, NJ, fronts the band on guitar and vocals. Mike Scott, from Langhorne, PA, is on tenor sax, while Flourtown, PA resident Flourtown Fats (aka Jeff Michael) plays electric and upright bass. Finally, Philly resident Mark Shewchuk keeps the beat going on drums and percussion. Never ones to shirk from a challenge, the Gypsies pride themselves in rising to any musical occasion, from small, intimate gatherings to large, outdoor festivals. Available as an “unplugged” duo or trio, or as a four- or five-piece combo, the Mojo Gypsies are sure to please even the most discriminating of blues and r&b afficionados. Website: http://www.mojogypsies.com Facebook: http://www.facebook.com/themojogypsies Youtube: http://www.youtube.com/mojogypsy Twitter: http://www.twitter.com/mojogypsy Contact: dave@mojogypsies.com
Founder, guitarist, vocalist, and principal songwriter
The Mojo Gypsies (http://www.mojogypsies.com) are veterans from several central NJ and Philly-area bands, who like to have some fun and get folks up dancing! At a Gypsies gig, you’re likely to hear songs by such classic blues artists as T-Bone Walker, Ray Charles, Eddie “Cleanhead” Vinson, Louis Jordan, Freddie King and Albert Collins, as well as music from contemporary blues performers including Little Charlie and the Nightcats, Rick Estrin, Rod Piazza, Kid Ramos, Paul DeLay, and James Harman. The Lineup Dave “The Professor” Orban, hailing from Trenton, NJ, fronts the band on guitar and vocals. Mike Scott, from Langhorne, PA, is on tenor sax, while Flourtown, PA resident Flourtown Fats (aka Jeff Michael) plays electric and upright bass. Finally, Philly resident Mark Shewchuk keeps the beat going on drums and percussion. Never ones to shirk from a challenge, the Gypsies pride themselves in rising to any musical occasion, from small, intimate gatherings to large, outdoor festivals. Available as an “unplugged” duo or trio, or as a four- or five-piece combo, the Mojo Gypsies are sure to please even the most discriminating of blues and r&b afficionados. Website: http://www.mojogypsies.com Facebook: http://www.facebook.com/themojogypsies Youtube: http://www.youtube.com/mojogypsy Twitter: http://www.twitter.com/mojogypsy Contact: dave@mojogypsies.com