David M. Houghton
- Courses4
- Reviews6
- School: Xavier University
- Campus:
- Department: Marketing
- Email address: Join to see
- Phone: Join to see
-
Location:
3800 Victory Pkwy
Cincinnati, OH - 45207 - Dates at Xavier University: December 2016 - June 2020
- Office Hours: Join to see
N/A
Would take again: Yes
For Credit: Yes
0
0
Not Mandatory
Awesome
Professor Houghton's class depends a lot on group projects and case studies. He's great and makes the class fun and interesting. There's no homework. And the only test is the final exam, which is an essay type. Luckily, ours was a take home exam. The class doesn't require an above-average amount of work. But, I recommend you to follow the book readings.
Biography
Xavier University - Marketing
Experience
University of Central Missouri
Adjunct Instructor
Taught Audio Production (in Department of Communication)
Xavier University
Assistant Professor of Marketing
Teaching Digital Marketing & Analytics, Principles of Marketing, and Marketing Strategy.
90.9 The Bridge
Promotions Coordinator / Recording Engineer / Webmaster
David worked at 90.9 The Bridge as a Promotions Coordinator / Recording Engineer / Webmaster
Southern Illinois University
Instructor
Courses taught as sole instructor: Sales Management (x2), Internet Marketing
Southern Illinois University
Research & Teaching Assistant
Teaching Assistant for Marketing Management (x4)
Education
University of Central Missouri
Master of Business Administration (M.B.A.)
Marketing
University of Central Missouri
Bachelor of Music (B.M.)
Music Technology
University of Central Missouri
Adjunct Instructor
Taught Audio Production (in Department of Communication)Southern Illinois University, Carbondale
Doctor of Philosophy (Ph.D.)
Marketing
Southern Illinois University
Instructor
Courses taught as sole instructor: Sales Management (x2), Internet MarketingSouthern Illinois University
Research & Teaching Assistant
Teaching Assistant for Marketing Management (x4)
Publications
From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
Journal of Public Policy & Marketing (forthcoming)
Pay-to-play (P2P) fantasy sports participation is growing rapidly. Yet, its resemblance to gambling and exemption from regulation creates a significant public policy concern. From the perspective of a sports fan with no interest in gambling, P2P fantasy sports may appear to be a safe and legal alternative. This research investigates that assumption by examining the relationship between sports fanship, fantasy sports, and gambling. First, a set of two-part models are assessed to determine the likelihood of participation in P2P fantasy sports, sports betting, and online gambling; and conditionally, the amount spent on each of the three if participating. Second, a moderated-mediation model investigates the direct and indirect effects of fanship on P2P fantasy sports, sports betting, and online gambling. Results indicate that playing P2P fantasy sports leads to higher levels of sports betting and online gambling. Fans high in materialism engage directly in sports betting, but fans low in materialism engage through fantasy sports. Finally, we propose recommendations for public policy changes and private intervention.
From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
Journal of Public Policy & Marketing (forthcoming)
Pay-to-play (P2P) fantasy sports participation is growing rapidly. Yet, its resemblance to gambling and exemption from regulation creates a significant public policy concern. From the perspective of a sports fan with no interest in gambling, P2P fantasy sports may appear to be a safe and legal alternative. This research investigates that assumption by examining the relationship between sports fanship, fantasy sports, and gambling. First, a set of two-part models are assessed to determine the likelihood of participation in P2P fantasy sports, sports betting, and online gambling; and conditionally, the amount spent on each of the three if participating. Second, a moderated-mediation model investigates the direct and indirect effects of fanship on P2P fantasy sports, sports betting, and online gambling. Results indicate that playing P2P fantasy sports leads to higher levels of sports betting and online gambling. Fans high in materialism engage directly in sports betting, but fans low in materialism engage through fantasy sports. Finally, we propose recommendations for public policy changes and private intervention.
The MSCA Program: Developing Analytic Unicorns
Marketing Education Review
Abstract: Marketing analytics students who can communicate effectively with decision makers are in high demand. These “analytic unicorns” are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline the program objectives and course requirements, and discuss the types of students we recruit. Finally, we introduce storytelling skills as a way to help marketing analytics students become analytic unicorns. Student learning outcomes (SLOs), methods of assessment, and learning exercises are included to aid in implementation.
Possible Matching Profiles
The following profiles may or may not be the same professor:
- David Houghton (30% Match)
Adjunct Instructor
Bristol Community College - Bristol Community College (brc)
