Resume

• 1995

  More than 25 years of entrepreneurial

  S&OP management

  marketing

  e-commerce

  digital transformation

  data analytics

  IoT

  digital innovation and product comercialization experience with the last 10 years focused in agriculture and food chain technology. Proven leader

  highly skilled in innovation management and developing new business models utilizing disruptive technologies to create value from data. Successful in leading cross-functional

  global teams in developing novel solutions to complex problems

  entering new markets and creating meaningful

  value-driven industry partnerships and collaborations. I have a deep understanding of growers

  farming economics

  ag tech and the ag/food chain industry.

  David

  Gray

  WoodWorks Ventures

  FarmLink

  North Carolina

  Developed innovative business model locally-sourcing

  distributing and marketing hand-crafted wood furniture to the commercial and high-end design markets. Managed all aspects of the organization with a staff of 20 employees in marketing

  sales

  logistics

  supply-chain and finance. Led venture through rapid growth achieving profitability in year one with a successful exit in 2009.

  Founder and President

  WoodWorks Ventures

  New York / Washington / Atlanta

  Member of Senior Management Team. Successfully grew revenue through expansion into adjacent vertical markets. Developed new business models for value creation and risk mitigation leveraging FarmLink's machine data collection and analytics capabilities. Managed cross-functional teams focusing on market analysis / business intelligence

  customer segmentation

  strategic marketing

  developing new product requirements and executing go-to-market strategies. Worked closely with data science and IT leads in research and product development.

  Senior Director - Product and Commercialization Strategy

  FarmLink

• 1992

  RTI International

  Bayer Crop Science

  BASF

  Research Triangle Park

  NC

  Lead the development and implementation of U.S. digital strategy for harnessing the value of data by creating innovative data tools

  mobile apps and digital farming services utilizing new technologies. Responsible for developing and executing Go-to-Market strategy in the U.S. including coordination with internal stakeholders

  external collaboration partners and overall marketing activities. Member of global team developing xarvio’s global R&D initiatives

  product development pipeline and commercialization strategy.

  Head of U.S. Commercial Operations - Global Digital Farming (xarvio)

  BASF

  Research Triangle Park

  NC

  Led the development and implementation of U.S. digital strategy for harnessing the value of data by creating innovative data tools

  mobile apps and digital farming services utilizing new technologies. Responsible for developing and executing Go-to-Market strategy in the U.S. including coordination with internal stakeholders

  external collaboration partners and overall marketing activities. Member of global team developing xarvio’s global R&D initiatives

  product development pipeline and commercialization strategy. Bayer divested the xarvio Digital Farming division to BASF Ag Solutions in August 2018 to complete their Monsanto acquisition.

  Head of U.S. Commercial Operations - Global Digital Farming (xarvio)

  Bayer Crop Science

  Research Triangle Park

  NC

  Recruited as undergraduate into the Center for Economic Research. Conducted primary research

  econometric modeling

  forecasting and benchmarking studies alongside Master's and PhD level colleagues. Developed market strategies for agricultural and natural resource related industries. Clients included Fortune 500 corporations

  multi-national consulting firms and U.S. government agencies.

  Research Economist - Consultant

  RTI International

  Kansas City and New York

  Implemented organizational and product development strategy to transform company from an agricultural equipment supplier to an IoT based

  data collection and technology firm. Developed highly effective multi-channel sales and marketing strategy to expand market reach coast to coast and achieve revenue targets. Created and managed new division developing and marketing FarmLink’s data products into multiple agricultural segments.

  Director of Commercial Operations

  FarmLink

• 1988

  BA

  Double major Economics and Geography - mathematics/statistics emphasis

  University of North Carolina at Chapel Hill

• Sales Operations

  Business Strategy

  Sales

  Strategy

  Account Management

  Agribusiness

  Sales Management

  Marketing

  Business Planning

  Agriculture

  Customer Satisfaction

  Product Development

  Start-ups

  Market Analysis

  Marketing Strategy

  Financial Modeling

  Data Analysis

  Business Development

  Sales Process

  Strategic Planning

  Gray