Daniel De La Miyar

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Daniel De La Miyar

Daniel De La Miyar

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Biography

Texas A&M International University - Communication

Public Relations; Communications Professional, University Professor; A.A. Sustituto
Public Relations
Daniel
De la Miyar, Ph.D.
United States
Culturally experienced researcher, and public relations professional with international exposure in media development in Spanish radio broadcasting as an on air personality, master of ceremonies, public speaker and international research presenter. Directed successful projects for both governmental entities and, non-profit organizations, as well as, for profit businesses that included advertising placement, media outreach both locally and internationally. Advocate for community concerns through the creation of award winning billboards to voice the concerns of the community of social problems and cultural stigmas. Candid public speaker, goal driven for the successful development and ethical use of communications through research based findings in advertising.

Experience

  • Organizacion Radiorama

    On Air Personality Host

    • Hosted a ten-year radio show for 102.3 FM in Nuevo Laredo, Tamaulipas Mexico.
    • Broadcasted in Nuevo Laredo to border cities within a 50 mile radius.
    • Hosted live broadcasts, remotes and promotions.
    • Longest sponsored radio show for Organizacion Radiorama.

  • Texas A&M International University

    Adjunct Professor

    Adjunct Professor for the school of Arts & Sciences, under the Department of Communication and Psychology, teaching undergraduate and graduate courses. Currently teach Communication Theory and Practice and Mass Communication Processes.

  • Serving Children and Adolescents in Need, Inc

    COMMUNITY COALITION PROGRAM DIRECTOR

    Created, developed and managed advertising anti-drug campaigns and public service announcements.
    Coordinated and executed public events, fairs and other events in the non-profit sector.
    Networked through local businesses, media and faith-based organizations to address social concerns.
    Organized press conferences, write press releases, media outreach and market the community coalition.

  • Big Brothers Big Sisters of South Texas

    BRANCH DIRECTOR

    Interview volunteers, children and parents to determine suitability for program.
    Plan and organize activities for volunteers and children and conduct match evaluations.
    Perform marketing, public relations and media relations to promote program.

  • Hypercable Television, Nuevo Laredo, Tamp

    TV Spanish Host

    Hosted a local TV music show in Nuevo Laredo.
    Hosted live remotes from restaurants and bars.
    Interviewed guests during the show.

    ON-AIR RADIO PERSONALITY in Spanish
    Organizacion Radiorama, Nuevo Laredo, Tamp

Education

  • Universidad Anáhuac México Sur

    Bachelor of Science

    Communication

  • University of Texas

    Ph.D

    Culture, Literacy and Language
    Ph.D. in Culture, Literacy and Language. My research focuses on the way print advertising indexes social status. Published Dissertation as of December 2013.

  • St. Mary’s University

    Master of Arts

    Communication Studies

Publications

  • A descriptive analysis of the representation of social status through Spanish print media

    UMI Dissertation Publishing

    The purpose of this research is to deconstruct the mechanisms through which social status is presented in print advertisements and make the reader aware of the influence that is created to reflect status in Mexican magazines for rich Mexican bilingual readers of English and Spanish through a descriptive analysis. The goal is to determine the relationship between social status and the messages advertisers create through the use of visual and textual semiotics based on the semiotic analysis framework of Bell and Milic (2002) and to locate instances that index social status reflected in the advertisements selected. Four campaigns were selected with a total of 25 advertisements included in two Mexican elite magazines only circulated in Mexico: Caras and Quién.

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  • Daniel De La Miyar (70% Match)
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    Texas A&M International University - Texas A&m International University

COMM 4325

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