Daniel Cohen

 DanielA. Cohen

Daniel A. Cohen

  • Courses2
  • Reviews2

Biography

New York University Stern School of Business - Marketing


Resume

  • 2006

    Publicis New York

    Creative Director on Procter & Gamble Brands including Bounty

    Charmin

    Pepto-Bismol

    and Puffs. Contributing creative on new business

    Whirlpool

    Pernod-Ricard

    Nestle

    Merck

    and Red Lobster.

    Publicis New York

    Associate Creative Director

    Worked with clients such as Domino’s

    Kleenex

    Welch’s

    Rolex

    Schick

    Trident

    and The Diamond Trading Company. Managing creative teams and reporting directly to Group ECD.\n\nKEY ACCOMPLISHMENTS\n• Pitched and won Welch’s $25MM Juices

    Spreads

    and new products account.\n• Developed launch advertising for Domino’s Thin Crust and Italian Hero lines.\n• Developed integrated global programs for Kleenex and Rolex brands. \n• Developed integrated launch campaigns for Schick Quattro Titanium lines.

    JWT

  • 1997

    Dan

    Cohen

    DDB NY

    DDB NY

    NYU Stern School of Business

    Stern School of Business

    Adjunct Professor Advertising Management

  • 1996

    Master of Business Administration (MBA)

    Marketing/Marketing Management

    General

    New York University - Leonard N. Stern School of Business

  • 1991

    McCann-Erickson

    NYU Stern School of Business

    JWT

    McCann-Erickson

  • 1987

    Institute of European Studies

    scarsdale high school

    Bachelor of Arts (B.A.)

    English

    Varsity Soccer

    Founding Member/Anchor/Producer Brandeis Television/WBTV

    Brandeis University

    Cum Laude

    scarsdale high school

  • Product Development

    Concept Development

    Integrated Marketing

    Creative Strategy

    Art Direction

    Marketing Communications

    Digital Media

    Digital Strategy

    New Media Marketing

    Outdoor Advertising

    Digital Marketing

    Interactive Advertising

    Copywriting

    Social Media

    Brand Development

    Content Strategy

    Interactive Marketing

    Creative Direction

    Advertising

    Online Advertising

    Cohen

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