Cynthia Newman, Rider University Rate Professors

Cynthia M. Newman

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School: Rider University
Campus:
Department: Marketing
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Location: 2083 Lawrenceville Rd
Lawrenceville, NJ - 08648
Dates at Rider University: July 2004 - May 2017
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Biography

Rider University - Marketing

Professor College of Business at Rider University
Higher Education
Cynthia
Newman
Greater New York City Area
Cynthia Marie (Gerke) Newman a Professor of Marketing in the College of Business Administration at Rider University. Previously, she served as Dean of the College of Business and the Associate Dean for Graduate Programs and Accreditation. Her areas of teaching expertise include strategic marketing planning and international marketing at both the graduate and undergraduate levels.

Dr. Newman has authored and co-authored a variety of papers on marketing issues. Her primary research focus is the marketing, positioning and branding of not-for-profit organizations, particularly colleges and universities, as well as the scholarship of teaching and learning.

As a consultant, Dr. Newman has served over 30 colleges and universities as well as a variety of for-profit enterprises. She has a successful history of assisting her clients with the development and execution of strategic planning efforts as well as marketing planning endeavors. In addition to performing these services in partnership with her clients, Dr. Newman also has led several workshops on the topics of strategic opportunity analysis, positioning, and the strategic marketing process.

Specialties: Marketing Positioning, Strategic Planning, Marketing Planning, Curriculum Development, Creative Problem Solving

Experience

Rider University
Associate Dean for Graduate Business Programs & Accreditation
Cynthia worked at Rider University as a Associate Dean for Graduate Business Programs & Accreditation
Rider University
Professor of Marketing
As an Associate Professor of Marketing, Cynthia's areas of teaching expertise include strategic marketing planning and international marketing at both the graduate and undergraduate levels. She has planned and taught a variety of international study tours, many of which have focused on topics related to eco-tourism and tourism marketing.
Rider University
Director of Programs for EXCEED
Cynthia worked at Rider University as a Director of Programs for EXCEED
Rider University
Dean
The Dean of the Rider University College of Business Administration drives the formation and implementation of the strategic agenda for the College in support of the University's vision and goals.
Institutional Marketing & Communications, Inc.
Vice President
Cynthia worked at Institutional Marketing & Communications, Inc. as a Vice President

Education

University of Pennsylvania
Doctor of Philosophy (PhD)
Higher Education/Higher Education Administration
Rider University
BSBA, MBA
Economics
Rider University
Associate Dean for Graduate Business Programs & Accreditation
Rider University
Professor of Marketing

As an Associate Professor of Marketing, Cynthia's areas of teaching expertise include strategic marketing planning and international marketing at both the graduate and undergraduate levels. She has planned and taught a variety of international study tours, many of which have focused on topics related to eco-tourism and tourism marketing.
Rider University
Director of Programs for EXCEED
Rider University
Dean

The Dean of the Rider University College of Business Administration drives the formation and implementation of the strategic agenda for the College in support of the University's vision and goals.