Resume

• 2012

  Business Marketing 2-year Diploma

  Business

  Management

  Marketing

  and Related Support Services

  Ontario Colleges Marketing Competition Team 2012

  Algonquin College of Applied Arts and Technology

  Business Administration - Marketing 3-year Advanced Diploma

  Business

  Management

  Marketing

  and Related Support Services

  Algonquin College of Applied Arts and Technology

• 2009

  Business

  Management

  Marketing

  and Related Support Services

  Sheridan College

• 2000

  John Fraser Secondary School

• 1999

  Glebe Collegiate Institute

• Public Speaking

  Leadership

  MailChimp

  Event Planning

  Sales

  Marketing Communications

  Customer Service

  Marketing Strategy

  Management

  Customer Satisfaction

  FluidSurveys Survey Tool

  Teamwork

  Constant Contact

  Facebook

  Time Management

  WordPress

  Marketing

  Training

  Marketing Research

  Social Media

  Ogima Marketing Group (OMG): Marketing Plan for ClubLink Corporation

  Position: Integrated Marketing Communications Lead\n\nWas involved in the creation of a comprehensive marketing plan

  through student teams

  for ClubLink Corporation. The marketing plan incorporated recommended changes to the client's marketing mix including specific new programs that meet the client's business objectives. Ogima completed an assessment of: relevant industry trends

  competitor capabilities

  customer segments

  and company marketing and operational capabilities through secondary and primary research data collection and analysis. Through this analysis

  Ogima determined attainable and measurable marketing objectives

  established new target markets

  determined competitive positioning and created detailed marketing programs. For each program

  Ogima established a step-by-step implementation and execution plan including forecasts

  budgeting

  tracking and contingency plans.\n\n\n\n\n

  Charmaine Akiwenzie

  Algonquin Suits Up Networking Event

  Ann Marie MacDonald

  Cristha

  Sinden

  Algonquin College - Applied Research and Innovation Department

  Algonquin College of Applied Arts and Technology

  DirectBuy Mississauga

  Algonquin College

  Ottawa Business Journal

  Bluenotes

  Ottawa

  Ontario

  •\tSuccessfully coordinating various client contracts and projects from inception to implementation.\n•\tCompiling relevant research to guide strategic marketing decisions.\n•\tConducting competitive analyses and environmental scans to determine product viability and suitability

  leading to marketing launch plan development.\n•\tAbility to liaise with graphic designers

  web programmers

  developers

  etc.\n•\tMaintaining client privacy and confidentiality.

  Team Leader & Marketing Researcher

  Algonquin College - Applied Research and Innovation Department

  Ottawa

  Canada Area

  Part-time Professor - School of Business

  Algonquin College of Applied Arts and Technology

  Mississauga

  Ontario

  DirectBuy Mississauga

  Ottawa Business Journal

  Ottawa

  Canada Area

  • Assisting sales account representatives in client consultation for marketing campaign creation\n• Coordination and execution of marketing campaigns for internal promotions \n• Assisting in the creation of sales brochures and visual aids used in sales presentations and other product information (including: sales sheets

  media kits

  web ads

  social media posts

  etc.)\n• Creation and deployment of collateral to generate leads and drive sales. (Including: Direct mail e-blasts

  e-newsletters

  landing pages

  surveys

  quizzes

  contests

  etc.)\n• Management of external client advertising and content marketing campaigns. Using a variety of tools including print and web advertising

  direct mail

  social media

  content marketing and video.

  Marketing and Sales Coordinator / Project Management

  Mississauga

  Ontario

  Bluenotes is one of Canada’s leading denim retailers. They currently operate 125 stores in Canada.

  Store Manager/Assistant Manager/Keyholder

  Bluenotes

  Ottawa

  Ontario

  Used FluidSurveys tool to design

  develop

  and deploy survey protoypes intended to analyze student transition and engagement indicators for transfer students entering Algonquin College.

  Researcher/Administrator - Transfer Student Orientation and Advising Department

  Algonquin College

  Ottawa

  Ontario

  Created and curated content on Facebook for the use of 1st year Business Admin. Students. Managed a Facebook community group designed to engage these students in conversation and keep them informed of crucial information.

  Business Administration - Social Media Community Officer

  Algonquin College- School of Business

  French

  Sales Professional of Ottawa Award 2013

  Awarded to a Business Marketing student bridging into their 3rd year into Business Administration with a Marketing major with a minimum GPA of 2.7 / 4.0.

  Sales Professionals of Ottawa

  Gold Medal- Best Report and Best Oral Presentation- Sales Management

  Gold Medal award for best report and best oral presentation for the Client Sales Audit Major Project.- Team JACCK'D Marketing Solutions. Award presented by the Sales Management Course Professor

  the Business Marketing Program Coordinator

  and the Department Chair of Marketing and Management Studies.

  Jim Neubauer/Bill Garbarino/ Jim Kyte

  Bronze Level Service Specialist Award

  Award received for providing exceptional service to our members. Nomination made by the DirectBuy Mississauga Manager.

  DirectBuy Corporate Office

  Silver Medal- Final Marketing Plan for ClubLink Corporation

  Second place finish in final year of Business Marketing 2-year Diploma program for Final Client Project Marketing Plan (2nd out of 16 teams) - Ogima Marketing Group

  Bill Garbarino/Jim Kyte

  Nelson Scholarship

  Award received for initiative in the program.

  Algonquin College School of Business

  Commitment to Excellence

  Award received for a commitment to excellence regarding duties performed as a product specialist.

  DirectBuy Mississauga