Resume

• 1999

  MasterCard Worldwide

  CMC Research Associates

  C. M. McGrath

  PCM

  MBA

  Consultant

  University of Phoenix

  Burson-Marsteller

  Yankelovich

  Skelly & White

  Integral member of account planning teams to develop marketing and communications strategy and tactics as well as messaging. Designed and led research efforts for technology

  pharmaceutical

  business-to-business

  financial services

  public affairs and crisis communications clients. Examples of clients: IBM

  DEC

  Lexmark

  J&J

  NutraSweet

  General Foods

  FRAM

  DuPont

  Merrill Lynch

  MetLife

  Pfizer

  Glaxo

  Roche

  Hoffman LaRoche

  Genentech. Silver Anvil Award winner - multiple years.

  Burson-Marsteller

  Owner/Managing Director

  Full-service marketing

  market research and communications firm offering strategic marketing and communications guidance

  qualitative and quantitative research and competitive intelligence. Services include marketing concepts and messaging development and assessment

  media placement and evaluation

  communications evaluation

  new product and service development

  customer profiling and targeting. Research includes IDIs

  focus groups

  online

  in-person and telephone interviewing

  and ideation/brainstorming sessions. We also write reports

  backgrounders and white papers and are available for panels

  workshops and strategy sessions.

  CMC Research Associates

  Account Director

  Ran large-scale government

  public policy and business-to-business research efforts. Clients included

  for example: N.O.A.A.

  GM

  The Shriners

  Syracuse University

  the New York Economic Development Council

  the New York Power Authority

  the Caribbean Tourism Commission

  the Colorado Court System

  and the U.S. Treasury and Internal Revenue Service.

  Yankelovich

  Skelly & White

  C. M. McGrath

  PCM

  MBA

  Consultant

  Groton

  CT

  Marketing

  Marketing Research

  Creative

  and Writing Services to help marketers and entrepreneurs enhance their marketing and positioning strategies and better reach their target audiences and tailor communications to enhance their effectiveness. Services include

  for example: define and refine marketing strategies

  better understand target audiences' needs

  desires

  and preferences

  positioning strategy development

  marketing plan assistance

  new product / service development

  publicity

  qualitative and quantitative research including primary and secondary methodologies

  brainstorming sessions

  and ghost writing articles

  content

  and white papers

  etc. My Website is: http://cmmcgrathconsultant.com

  Owner

  Online

  Teaches Marketing Management online in the John Sperling Graduate School of Management among MBA candidates. Has redesigned the course for the University and designed other marketing-related courses for off-campus programs.

  Faculty in School of Business

  University of Phoenix

  In six northeastern states

  implemented “National Assessment of Educational Progress” for the Education Commission of the States. Secured cooperation and support of school superintendents and their principals

  recruited and trained staff from local areas

  handled all logistics related to testing and test materials. Goal of this ongoing study continues to be to establish competency levels of elementary

  primary and secondary students in subjects such as reading

  math and science.\n\nAlso handled an alcohol and drug abuse study in the Northeast for this firm.

  Research Triangle Institute

  Designed research studies

  oversaw their execution

  and presented results and implications in support of the small business and corporate payment card offerings. Helped design and refine the consumer Website and aided in the design and development of new payment and security options.

  MasterCard Worldwide

• 1977

  MBA

  Marketing and Statistics

  cum laude

  Boston University Graduate School of Business

• 1970

  B.S.

  Management and Design of Recreational Facilities and Programs

  Honors Program

  Sigma Alpha Mu Fraternity (co-ed at that time

  held officer position); President

  Campus Diversity Group

  the purpose of which was to foster better ethnic and race relations; inner-city tutor and mentor.

• The mission of the Child & Family Agency is to promote the well-being and development of all children and their families and to broaden and deepen public awareness of and commitment to society’s responsibility for responding to their needs.

  Child and Family Agency of Southeastern CT

  Marketing Research

  Marketing Management

  Event Management

  Leadership Development

  Marketing

  Competitive Intelligence

  Strategy

  Marketing Communications

  Crisis Communications

  Analysis

  Higher Education

  Integrated Marketing

  Marketing Strategy

  Competitive Analysis

  Public Relations

  Segmentation

  Market Research

  Customer Insight

  Research

  Qualitative Research

  McGrath

  Colleen M.

  Research Triangle Institute