Cody Havard

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Cody Havard

Cody T. Havard

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Biography

University of Memphis - Social Science

Associate Professor and Director of the Bureau of Sport and Leisure Commerce at The University of Memphis
Sports
Cody
Havard
Greater Memphis Area
I am an Associate Professor of Sport Commerce at The University of Memphis. I currently teach sport marketing, sport promotions, and classes addressing fan behavior and rivalry in sport. I was named the 2015 Emerging Scholar in Sports Marketing by the Sports and Special Events SIG of the American Marketing Association.

I have published in journals such as Sport Management Review, the Journal of Sport Management, Sport Marketing Quarterly, the Journal of Sport Behavior, and International Journal of Sport Management and Marketing. I developed and validated the Sport Rivalry Fan Perception Scale (SRFPS) to measure fan perceptions of rival teams, and Glory Out of Reflect Failure (GORFing) to explain the feelings of joy fans receive when their rival loses to someone other than their favorite team.

Experience

  • University of Northern Colorado

    Teachers Assistant

    Cody worked at University of Northern Colorado as a Teachers Assistant

  • The University of Memphis

    Associate Professor

    I am currently teaching sport marketing and promotions, global sport management, and fan behavior/rivalry. My research includes fan perceptions of rival teams and the use of Online Social Networking by athletes and organizations.

  • University Interscholastic League

    Assistant Director of Public Information

    Provided media assistance at state championship events
    Published state championship programs
    Contributed editorials to association newsletter
    Published official results for Lone Star Cup

  • Texas State University-San Marcos

    Graduate Assistant

    Instructed students in various undergraduate classes. Organized departmental volleyball tournament for students. Worked with United States Tennis Association to implement a USTA Certified teaching course for physical education students.

  • 2009-2010 Sport Marketing Research Institute

    Student Research Assistant

    USOC Marketing Reports (Project Director)
    USA Boxing - Data Analysis and Dissemination
    USA Sailing - Supervised Analysis and Dissemination
    USOC Summary Report - Report Production and Dissemination
    Bikes, Blades, and Boards - Data Collection, Analysis and Dissemination

Education

  • University of Northern Colorado

    Ph.D.

    Sport and Exercise Science, Sport Administration. Minor in Applied Statistics and Research Methods
    Dissertation: General Fan Perceptions of Rival Teams in Intercollegiate Athletics. Advisor - Dianna P. Gray, Ph.D. Research Interests How sport rivalry affects an individual's perceptions and consumption habits toward his/her favorite team. How sport teams use Online Social Networking (OSN) to engage consumers and how student-athletes portray their image through OSN.

  • University of Northern Colorado

    Teachers Assistant



  • The University of Texas at Austin

    B.S. Kinesiology

    Sport Management

  • Texas State University

    M.Ed

    Physical Education- Sport Management