Miami Dade College (all) - Communication
Account Supervisor at BBDO Worldwide
Marketing & Advertising
Chantal
Lievano
Miami, Florida
Bilingual advertising account manager with eight years of mass communications experience with the U.S. Hispanic market and Latin American market. Team player with excellent written and verbal communications and the ability to develop strong relationships with clients, internal teams and external partners. Strategic thinker with a Master of Science in Global Strategic Communications whose educational research focused on Facebook usage and its impacts on perceived personal happiness. Driven, self-motivated individual with high attention to detail and overall, extremely passionate for the advertising and communications industry.
Account Supervisor
Chantal worked at BBDO Worldwide as a Account Supervisor
Account Manager
September 2015 - Present
• Manage the Chase and Olive Garden U.S. Hispanic accounts.
June 2014 - September 2015
• Led the management of multiple national and local U.S. Hispanic advertising campaigns for Walgreens, from strategy development through execution with experience in Social Media, Digital, TV, Radio & Print.
• Identified communication and marketing opportunities relevant to the target consumer by analyzing data and prior campaign learnings to develop and present strategic recommendations for Client consideration.
• Developed and maintained strong relationships with multiple partner agencies, Client teams and external partners.
Senior Account Manager
Lead management of U.S. Hispanic efforts for Chase Consumer Banking and Business Banking across multiple channels such as TV, OLV, Digital, Social as well as Content Partnerships.
Account Supervisor
Chantal worked at Zubi Advertising Services as a Account Supervisor
Adjunct Professor
Instructor of Introduction to Mass Communication
Ad Sales Solutions Intern
•Assisted an account manager with brand integrations by developing concepts that organically integrated the Client's brand with a fitting Discovery brand for the Latin American and Hispanic market.
•Researced brand integration opportunities for future endeavors.
Ad Sales Coordinator
•Managed all aspects of U.S. Hispanic accounts from order entry to reconciliation and billing.
•Was responsible for the application of copy and the input of spots ensuring accuracy of all aspects agreed to by the client using media planning flowcharts.
•Provided excellent customer service while acting as a liaison between the advertising agencies, sales representatives, sales planners and the traffic department.
•Trained in three regions including the Argentina market, Secondary market as well as the U.S. Hispanic market.
Communications Intern
•Assisted with the execution of internal and external company communications.
•Assisted with coordinating and hosting company’s events such as the 2010 International Emmy Awards semi-final judging panel and the company’s 25th anniversary celebration.
•Edited and proofed material for press releases, company’s website, etc.
•Created and updated department presentations.
Master’s Degree
Mass Communication/Media Studies
Master of Science in Global Strategic Communication
Thesis: A Study on the Relationship between Facebook Usage and Perceived Personal Happiness
Coursework included: Crisis Management, Social Media Management, Account Planning, Applied Research and Multicultural Communications
Bachelor of Science in Communications
Advertising
Graduated Cum Laude
Advisory Board Member
Advisory Board Member
LINC Member
Advisory Board Member
LINC Member
Advisory Board Member
LINC Member
Advisory Board Member
LINC Member
Advisory Board Member
LINC Member