Resume

• 2015

  Social and Demographic Research (own LLC)

  Overstock.com

  University of Utah

  BYU-Idaho

  Qualtrics

  Penn State University

  Research Information Division

  The Kem C. Gardner Policy Institute at the University of Utah

  Temporary contract as graduate faculty and author of Applications in Applied Demography course for Master's of Professional Studies in Applied Demography online program. Selected case studies and developed assessments spanning research methods and problem-solving in various areas of applied demography. Conducted recorded interviews with applied demography practitioners in business (market research)

  health

  nonprofit

  and public sector organizations.

  Penn State University

  Research Analyst - Customer Experience

  Responsible for CX research and program evaluation

  determining scope and evaluating success of projects. Developed and administered interview

  focus group

  and survey instruments. Analyzed qualitative and quantitative data to explore customer experiences with programs and services

  gauge customer responses to institutional messaging

  and profile customer segments and characteristics over time. Produced written and oral reports for academic and nonacademic audiences

  including executives

  and made recommendations for increasing brand attachment.

  Research Information Division

  Associate Instructor

  Temporary contract as independent instructor for FCS 3210 (Family and Consumer Studies Statistics). Topics included descriptive statistics

  measures of association

  and bivariate/multivariate linear regression. Developed syllabi

  course content

  and assessments.

  University of Utah

  Temporary contract with a mid-sized market research firm to analyze CX focus group and survey data and make recommendations for changes in customer and brand messaging. Presented findings to executives.

  Social and Demographic Research (own LLC)

  Survey Research Consultant

  Work with enterprise

  healthcare

  and academic clients to define research agendas

  develop surveys

  analyze experience and operational data

  and make actionable conclusions. Specialize in CX programs and organizational change. Pursue cross-team initiatives to expand service offerings

  increase internal and external CSAT

  and provide employee education/training on methodology and analytics.

  Qualtrics

  Customer Experience Principal Consultant

  Work with CX teams and executives to build and grow best-in-class CX programs. I specialize in helping design methodologically-sound CX programs and in digging in to CX data to help mature CX programs and enable CX leaders and executives to make informed decisions.

  Qualtrics

  Adjunct Faculty

  Independent instructor for Intermediate Applied Social Statistics (linear regression assumptions and logistic regression) and Sociology of Gender. Created syllabi

  selected textbooks and course materials

  planned and delivered lectures. Managed undergraduate and graduate TAs.

  Brigham Young University

  Data Scientist

  Managed data scientist team over customer experience and CRM. Used behavioral (email and web engagement)

  contextual (demogaphic) and survey data from millions of customers to identify segments and audiences

  estimate CLV

  conduct predictive analyses

  develop insights

  and make actionable marketing recommendations to company executives.

  Overstock.com

  Online Adjunct Faculty

  Online instructor for Introduction to Sociology

  Sociology of the Family

  Life Skills. Also held Teaching Group Leader (supervisor for 6-8 online instructors) and Online Course Lead (course improvement) positions.

  BYU-Idaho

  Research Fellow

  Temporary contract to conduct and present quantitative research on postsecondary educational experience in Utah. Used survey and institutional data (ACS (PUMS)

  IPEDS

  and USHE) to determine key indicators of persistence and completion. Consulted with and presented to legislative and executive stakeholders. Funded by the Utah Women in the Economy Commission.

  Utah Women and Leadership Project

  Research Associate

  Temporary contract to develop fertility projection scenarios and generate projected age-specific fertility rates for the state of Utah. Used US Census population estimates and projections

  CDC births data and reports

  and Utah birth certificate data. Also conducted research on religion and fertility. Complied written reports for applied and academic audiences.

  The Kem C. Gardner Policy Institute at the University of Utah

• 2005

  Doctor of Philosophy (PhD)

  Dual-title degree from highly ranked

  quantitatively-focused doctoral program. Coursework centered around family demography

  research methods

  quantitative analyses

  and sociology of religion. Dissertation examined cross-national comparisons (using multilevel poisson regression) of the relationships between fertility

  religion

  and gender equality at the individual and country levels for 56 countries.

  Sociology and Demography

  Penn State University

• 2003

  Master of Science (MS)

  Sociology

  Brigham Young University

  Multiple Regression

  Multilevel Models

  Family and Social Change

  Race

  Ethnicity

  and Family

  Social Movements

  Family Disorganization

  Sociology of Religion

  Sociology of Family

  Survey Research Measurement

  Demography of Human Fertility

  Family Demography

  Sociology of Gender

  Anthropological Demography

  Intermediate Statistics (Structural Equation Modeling)

  Demographic Techniques

  Certified Customer Experience Professional (CCXP)

  Customer Experience Professionals Association (CXPA)

• 1997

  Bachelor of Science (BS)

  Sociology and Political Science

  University of Utah

• SQL

  Demography

  Teradata

  Quantitative Research

  Sociology

  HLM

  Leadership

  Qualitative Research

  Statistical Data Analysis

  SPSS

  Social Media

  Microsoft Excel

  University Teaching

  Stata

  Quantitative research

  Changes in Nonresident Father-Child Contact from 1976 to 2002

  Robert E. Emery

  Paul R. Amato

  Changes in Nonresident Father-Child Contact from 1976 to 2002

  Renee Galliher

  Kelly Troutman

  John Dehlin

  Andrew Armstrong

  Elizabeth Legerski

  Mormon Mixed-Orientation Marriages: Variations in Attitudes and Experiences

  Bruce Lott

  Religious Giving and the Boundedness of Rationality

  Catherine

  Jeppsen

  PhD

  CCXP

  Brigham Young University

  Utah Women and Leadership Project