Experience

• Mattel Toys Inc.

  Product Manager. International Marketing/Advertising

  Directed and managed software localization and marketing strategies of 60 SKU’s for Latin America and Brazil.
  
  Opened the Central American software market and expanded sales by 70% within 3 months by planning and delivering marketing, promotion and product focused sales training to the national sales force.
  
  Analyzed market trends, recommended promotional and marketing strategies and developed successful marketing events that involved the entire community resulting in an increase of brand awareness that brought $10MM of incremental sales.
  
  Oversaw and approved final packaging, and created marketing and promotional materials including posters, sell sheets and flyers. Increased profit margin more than 10% by cutting cost of production and localization.
  
  Developed and conducted training sessions in Latin America to educate sales force on product specifications to increase product brand recognition and expansion.
  
  Managed brand localization content, assets graphics and market materials; supervised and edited content; directed recording sessions and created ad copy for marketing materials and boxes that resulted in successful completion of the most visible software “In Spanish” in the CD-ROM game industry for: Barbie, Hot Wheels, Pokémon, PhotoPro among others.
  
  Advised senior management on selection of product mix and recommended appropriate linguistics, cultural content and ad copy. The edited final product resulted in increased sales through culturally accepted titles using suitable idiomatic expressions. Successfully edited, modified and translated content that added pizzazz to titles and ensured appropriate idiomatic translations.
  
  Effectively worked between multiple disciplines including: localization software engineers, testers, sales directors, operation managers, development, product integrity, marketing, legal, foreign affiliates, translators and vendors fostering team work and cooperation that increased localization of production.

• Knowledge Adventure

  Associate Producer

  Conceived, developed and wrote original content for "Spanish for the Real World," an educational CD-ROM to teach first-year Spanish. Awards received included:
  
  - Winner of 4 stars from Warren Buckleitner (Children's Software Review)
  - MacWorld 1998 Best Products - Educational Children's Software, Finalist - 1999
  - CODIE awards and Parent's choice Awarded 1998
  
  Successfully launched "Spanish for the Real World" that was later translated into the creation of other CD formats including English, French and Portuguese.
  
  Consulted on game and interface design with graphic artists and programmers.
  
  Directed voice acting and recording sessions; conducted product research and tested quality assurance with target audience.

• Say it in espanol Publications

  Spanish Language Editor

  Bilingual Marketing, Editing and Translations
  
  Experienced translator in diverse ramifications such as product development, localization, and marketing as well as legal translations, copyright and ad copy.
  
  Wrote, edited, proof read and maintained technical documents including user manuals, reference materials, quick reference cards, installation guides, readme files and terminal packaging.
  
  Designed and wrote books to teach Spanish for college, high school, middle school and elementary students.
  
  Created innovative curriculum and entertaining learning materials that taught sound fundamentals in vocabulary, phonetics and conversational skills.

• The Learning Company

  Localization Consultant and Translator

  As a localization consultant for The Learning Company, Brotherbound and Ubisoft among other top world leaders and producers of educational software and CD-ROM games.
  
  Translated manuals, written copyright, ad copy and marketing materials for top brands such as Scooby-Doo, Reader Rabbit Series, Zombinis, Barbie, Myst III and Championship Surfer among others. I also translated the Microsoft Suit Office for Ubisoft.
  
  Wrote new marketing strategy and promotions to reintroduce product back into Spanish markets by repackaging successful titles with fresh new look. Adjusted product as necessary, including copyright, system requirements and target markets.
  
  Worked with localization software engineers, sales directors, legal licensing for the rights clearances of pending releases to Latin America.

• El Camino College

  Spanish Language Instructor

  Taught at several Colleges and High Schools in the Los Angeles Area Spanish 1-3. Conversation. Online enhanced Instruction.
  Instructional design, curriculum development, training
  Experience in curriculum design and multimedia technology
  Certified in Etude, presently teaching enhanced online Spanish 1 course at El Camino College.
  Author of a Spanish grammar books: College level I and II, Successful Spanish for Teens, and Spanish for Children.