Experience

• Bloomingdale's

  Buyer, Intimate Apparel

  Bridget worked at Bloomingdale's as a Buyer, Intimate Apparel

• Bloomingdale's

  Buyer, Mens Sportswear

  Bridget worked at Bloomingdale's as a Buyer, Mens Sportswear

• Macy's Merchandising Group

  Customer Insights and Brand Strategy, Freelance Consultant

  Partnered with Marketing and Brand teams to identify the consumer research needed to drive innovation within the current private brands and identify opportunities to develop new private brands.
  
* Managed the research objectives, the methodologies, and collection of the quantitative consumer research. Co-managed the qualitative research projects. 

  * Analyzed and interpreted both custom and syndicated data, presented findings with actionable implications and recommendations to enable strategic brand positioning, achieve customer centricity and develop effective marketing campaigns.

• Macy's Merchandising Group

  Director, Marketing Strategy Analysis and Customer Insights

  Advanced the analysis process to inform and direct Private Brand Marketing Strategies-
  including(but not limited to) INC, Charter Club, Style&Co, American Rag, Material Girl, Barlll, Hotel
  * Directed the analysis and evaluation of ROI performance across all private brand marketing efforts, including promotional and non-promotional events, campaigns, visual installations and retail development support. Presented sales driving recommendations to Private Brand Marketing teams and partnered with them to develop initiatives and maximize campaign strategies.
  
  Spearheaded the analysis of customer transaction data and market trends to identify private brand insights and opportunities-
  * Analysis of key customer metrics influencing category performance, shopping preferences, cross shop behavior, and shopping basket analysis. Generated recommendations of opportunities resulting from the findings to support new private brand marketing strategies.

• Parsons School of Design - The New School

  Corporate Executive Education

  Developed and presented retail merchandising strategy workshops upon request to businesses and trade organizations in partnership with Parsons School of Design.
  7/17: LVMH Fundamentals in Luxury Retailing, Cohort 7: 8 session Retailing course component
  10/15: FIEC / CNI - International Program in Fashion: Trend Analysis, Social Media & Merchandising Strategies (3 day workshop)
  

• Parsons School of Design - The New School

  Adjunct Instructor

  Fashion Marketing Department - Teaching the essential principles, techniques and applications within the fashion industry.
  Courses: Merchandising, Retail Math, and Trend Spotting

• Fashion Institute of Technology

  Adjunct Faculty

  Integrated my industry experience into interactive lectures, field trips, guest speaker series and current case studies to create an interesting and engaging learning environment.
  *Strategies of Selling course
  *Introduction to Marketing course – lead students through the development process of a strategic marketing plan for a proposed brand extension of an existing brand, culminating in group project presentations presented to a panel of industry guests.
  *Retail Math course - prepared students to critically analyze the financial elements of a retail business through concepts, formulas and case studies.
  

• BLP Consulting

  Retail Strategy Consultant

  BLP Consulting is a boutique consultancy specializing in providing strategic and operational support to companies within the fashion retail industry.
  * Working with retail clients to understand the consumers in their markets, identify opportunities, develop strategic plans to establish brand positioning, create marketing effectiveness benchmarks and achieve financial goals while building brand equity.

• XRC Labs

  https://www.xrclabs.com/category/ecosystem/mentors/