Resume

• 2018

  National Catholic Forensic League

  Program Development

  Social Media

  Strategic Communications

  Scriptwriting

  Public Speaking

  Measurement and Evaluation

  Marketing

  Event Production

  Budget Management

  Media Relations

  Budgets

  Public Health

  Directing and Producing

  Training & Development

  Public Administration

  Persuasive Writing

  Community Engagement

  Event Planning

  Contract Management

  Resource Management

  Contributing Author

  Contributing Author

  John Wedeles

  Evaluating Social Change

  A Case Study for Social Marketing: Key Strategies for Transforming the Children’s Mental Health System in the United States

  Peer Reviewer

  Peer Reviewer

  Brenda K.

• 2015

  American University

  Washington D.C. Metro Area

  Teach graduate courses in communications writing

  theory

  research and strategy.

  Adjunct Instructor

  American University

• 2013

  Northern Virginia Family Service

• 2007

  PWSPCA

  Manassas Park City Schools

  Sound Mind Live

  Governor's School @Innovation Park

  Manassas Park

  VA

  Chair of the Board for the highly regarded Manassas Park City School District

  part of the competitive northern Virginia area cohort of public schools.\n\n*Oversee a school district budget of $41 million and advocate for policies to improve teaching and learning

  including a recently adopted experimental \"balanced calendar\" to meet the needs of a disadvantaged student population.\n\n*Act as a communications advisor to the district due to budget constraints that do not allow for a full-time communications position and drive intergovernmental relations among school and city leaders and city departments

  including organizing and participating in key meetings and long-range planning sessions to ensure the sustainability and growth of the community.

  School Board Chair

  Manassas Park City Schools

• 2005

  Progressive Communicators of Washington

  DC

  Washington D.C. Metro Area

  Co-Founder/Steering Committee

  Progressive Communicators of Washington

  DC

  Prince William County

  VA

  Provide direction and policy oversight for Virginia's first Governor's School focused on STEM.

  Member/Board Chair

  Governor's School @Innovation Park

  Board Member

  International Association of Business Communicators

  American Society of Association Executives (ASAE)

  Member

  International Social Marketing Association

  Progressive Communicators of Washington

  DC (PCDC)

  Founding Member/Steering Committee

  2019 Top Women in PR Honoree

  PR News

• 1999

  Frost International Adoption

  Falls Church

  VA

  Through my position on the board of directors

  I helped guide this organization in its efforts to place orphans from Russia

  Ukraine

  and Kazakhstan with loving families in the U.S. The organization also provided help to institutionalized children in these countries through the provision of humanitarian aid

  such as medical supplies clothes

  toys

  and educational supplies.

  Board Member

  Frost International Adoption

• 1994

  Vanguard Communications

  Washington D.C. Metro Area

  *Serve as SVP for this award-winning

  DC-based firm supporting non-profit

  association

  university

  government and foundation clients. As a member of the firm’s senior leadership team

  I provide strategic direction

  business planning and budget management. \n\n*Create communications campaigns that produce tangible results

  including the establishment of a permanently protected national monument in Southern Utah and a presidential order protecting America's national forests.\n\n*Position events to raise awareness and change conversations

  including more than 20 years as publicity director for Farm Aid

  as well as producing national events such as National Children’s Mental Health Awareness Day and SAMHSA’s Voice Awards. \n\n*Support policy initiatives that improve health and wellness outcomes

  including a national campaign to ensure that stroke patients receive proper treatment as quickly as possible. \n\n*Guide national organizations like American Public Power Association

  National Center for Missing and Exploited Children and National 4-H in using research to create and evaluate their strategic organizational communications.\n\n*Partner with celebrities to advance client messages

  including Michael Phelps

  Demi Lovato

  Robert Redford

  and Dr. Mehmet Oz.\n\n*Lead organizations such as Zero to Three and Community Health Accreditation Partners in brand development

  including auditing

  research

  platform development

  identity

  messaging

  and application. \n\n*Shape comprehensive national integrated media efforts

  including the award-winning annual survey for American Psychological Association—Stress in America—which garners up to 4

  000 stories per year.\n\n*Manage crisis planning and response

  including developing a crisis prevention approach that has helped several organizations avoid crises before they emerge. \n \n*Administer client budgets ranging from $20

  000 to $8 million and develop and respond to RFPs.\n\n*Serve as spokesperson for firm and clients upon request.

  Senior Vice President

  Vanguard Communications

  Sound Mind Live

• 1990

  Humane Society of the United States

  Washington D.C. Metro Area

  Directed all communications activities and budgeting for nation's largest animal protection organization.

  Public Relations Manager

  Humane Society of the United States

• 4.0

  Penn State University

  Bachelor of Arts (B.A.)

  Broadcast Journalism

  Alpha Gamma Delta

  Daily Collegian

  Penn State Conversant Program

  Spring Week Chair

  Panhellenic Council

  Master of Public Administration (M.P.A.)

  Non-Profit/Public/Organizational Management

  The Honor Society of Phi Kappa Phi

  Pi Alpha Alpha National Honor Society

  Golden Key International Honour Society

  George Mason University

  Georgetown University

  Special Event Planning Certificate

• Center for Adoption Support and Education