Cleveland State University - Marketing
Master's degree
Labor Relations & Human Resources
Cleveland State University
OKain Kilbane
Beth
Cleveland State University
Consultant
Cleveland/Akron
Ohio Area
I began teaching the introductory business course
World of Business
and progressed to a Visiting Lectureship teaching the capstone
MGT 465 Strategic Management. As a Visiting Lecturer
I also chaired the Undergraduate Programs (Curriculum) Committee leading into AACSB accreditation. I coach the Executive MBA (EMBA) students and develop executive seminars from Technical Writing Foundations to How Remarkable Women Lead. My student and executive evaluations are consistently above average.\n\nHighlight:\nHonored with Golden Apple Award for exceptional contributions to the lives of Cleveland State University Students\n\nPlease email me at bethkilbane@yahoo.com to request a resume detailing courses taught and seminars developed
service performed
and resulting evaluations.
Visiting Lecturer
Strategic Management
Cleveland State University (CSU)
Cleveland State University
Cleveland/Akron
Ohio Area
Develop channel strategy and create strategic communications for the asset management industry. Specialize in institutional and intermediary channels
and firm stories
investment strategy presentations
and white papers. \n\nA client asked me to review their literature system as a consultant. I proposed
instead
that they needed a third party communications strategy featuring quarterly white papers. I proposed a calendar based on market trends and marketable products
brainstormed and proposed ideas
and then researched and wrote the white papers with subject matter experts. Each paper concluded with an actionable insight for advisors to use with clients
and some resulted in media and conference opportunities.\n\nSample Paper:\n“‘Corporate Inversion’ (Expatriation): Bad for the U.S.
Good for U.S. Stocks?” discussed on \"Opening Bell with Maria Bartiromo
\" Fox Business Network
July 24
2014.\n\nPlease email me at bethkilbane@yahoo.com to request a resume detailing other white papers and articles
and resulting opportunities.
Executive Business Consultant/Ghostwriter
Consultant
Huffington Post
Golden Apple Award
Honored with Golden Apple Award for exceptional contribution to the lives of Cleveland State University students
Cleveland State University
Marketing Management
Investments
Corporate Communications
Management
Leadership
Mutual Funds
Online Communications
Marketing
College Teaching
Strategic Communications
Strategy
Sales
Institutional Investments
Marketing Communications
Asset Management
Public Relations
Strategic Planning
Portfolio Management
Business Communications
Project Management
33rd American to row an ocean
rowed 2600 miles across the Atlantic
January 31st -March 15th
Managed Great Lakes Row for Uganda
attempting the first row across Lake Erie to bring safe drinking water to 700 children
summer 2012
PNC
Allegiant Asset Management Company (Allegiant) was an SEC-registered investment adviser and subsidiary of National City Corporation (which was acquired by The PNC Financial Services Group.) As of 3.31.09
Allegiant managed $25.6 billion in assets across a wide variety of specialized investment disciplines for corporate
public
multi-employer
foundations and endowments
as well as other institutions and individual investors through our family of mutual funds.\n\nPart of a team engaged to transform National City’s trust business into a leading institutional asset management firm. Led marketing efforts in the institutional marketplace
including re-branding effort. Created
developed and implemented firm story
institutional investment strategy presentations
consultant communications program
and quarter-end processes and procedures. Coached executive
portfolio management and distribution teams. Responsible for ongoing prioritization of marketing needs for institutional sales and consultant relations teams. \n\nHighlights include:\n•\t88% of consultants surveyed rated Allegiant above average for firm announcements in third party survey (100% rated average or above). \n•\tFinals to wins ratio increased from 32% (for 46 finals) to 55% (for 81 finals) in two years.\n•\tOrganizational score on Gallup results increased from 3.37 (for 173 participants) to 3.87 (for 246 participants) in year one.\n\nPlease email me at bethkilbane@yahoo.com to request a resume detailing additional responsibilities and accomplishments.
PNC
MFA
Creative Writing
Cleveland State University
KeyBank
Aon
Part of the rebranding of the former asset management business of KeyBank.\n\nResponsible for communications strategy
authoring and managing all printed collateral for Victory. Products included over 20 investment processes in institutional accounts
mutual funds and separately managed accounts (SMAs)
and retirement
cash management and administrative products. Developed educational materials
drafted internal and external communications
and consulted on FINRA rules and regulations. \n\nHighlights:\n•\tAligned budget with products
reallocating budget to new products and reducing expenses for less profitable products by 75%.\n•\tConceived and managed quarterly fund promotions; assets in Real Estate Fund increased 340% in first quarter and assets in Diversified Stock Fund increased 67% in third quarter 2001 over year-ago levels.\n•\tImplemented new institution-wide branding standards in 1999
the first unit in KeyCorp to do so.
KeyBank
Federated Investors
Global
•\tOrganized thought leadership by entity type
role and key topics for January 2019 launch of content hub at https://retirement-investment-insights.aon.com \n•\tWrote value proposition for R&I business\n•\tManage newsletters for CIO insights
retirement and non-profit\n•\tDeveloped policies and procedures for case studies; created first case study brochure for practice \n•\tLaunched first paid social campaign for U.S. non-profit practice to raise awareness of investment practice and solicit participation in global responsible investing survey
Content Manager
Investment
Aon
Federated Investors
Inc. (NYSE: FII) is one of the largest investment managers in the United States
managing $363.7 billion in assets as of Sept. 30
2017. With 119 funds and a variety of separately managed account options
Federated provides comprehensive investment management to approximately 8
500 institutions and intermediaries including corporations
government entities
insurance companies
foundations and endowments
banks and broker/dealers. For more information
visit FederatedInvestors.com.\n\n\nPlanned and executed strategies and tactics with bank clients to build assets in proprietary mutual fund families
for which Federated Investors was distributor. Clients included First Union
Fifth Third
Star
Hibernia
M&I
M&;T and Riggs National Banks. Managed marketing and communications projects
collateral production and sales incentive programs including strategy
schedule
budget
and compliance with FINRA (formerly NASD) rules and regulations.
Federated Investors
BA
Journalism and Communications
Series 6
Financial Industry Regulatory Authority (FINRA)
Gerson School
TLC Group
Applewood Centers for emotionally-disturbed children
2000- 2011
Applewood Centers Inc
•\tSteering Committee
Communications
Go! Generation Opera
Opera Cleveland
2009-2010
CLEVELAND OPERA THEATER
Facilitated writing workshops at 2009 and 2010 Mensa Annual Gatherings
American Mensa