Resume

• Marketing Communications

  Online Marketing

  Press Releases

  Speech Writing

  Social Media Marketing

  Public Relations

  Event Management

  Editing

  Strategic Communications

  Copywriting

  Public Speaking

  Media Relations

  Social Networking

  Program Development

  Strategic Planning

  Social Media

  Blogging

  Advertising

  Nonprofits

  Event Planning

  Super 46 Sandwiches

  Super 46 Sandwiches was a promotion launched in conjunction with Super Bowl XLVI in Indianapolis. 46 of the best sandwiches in the State of Indiana were featured and promoted to encourage visitors and locals to try local food rather than chains.

  Amy

  IUPUI

  Hamilton County Convention and Visitors Bureau

  Indiana Office of Tourism Development

  Indianapolis

  Indiana Area

  * Direct TCEM Internship Program of more than 200 students each year. Lead community outreach efforts to industry partners to create strategic internships for TCEM students. More than 30% of students find their internship through the TCEM internship partner list. Mentor students throughout their TCEM: 401 Industry Internship class and TCEM 402 Sport Management Internship class.\n* Teach tourism industry related courses

  including TCEM 301: Career and Leadership Principles. Instruct students on best practices for career preparation using self-assessment tools such as Strengthsfinder

  creating networking resources like Linked In and creating practical applications through resume

  cover letter

  elevator pitch

  mock interview and informational interview assignments.\n* Teach high impact TCEM: 110 Learning Community courses to help incoming students acclimate to IUPUI and to Indianapolis.

  Assistant Clinical Professor/Director of Internships

  IUPUI

  • Managed budget of nearly $1 million. Number of hotel rooms increased from 600 in 1992 to 2000 in 2005.\n• Directed 6-person staff.\n• Reported to an 11-member elected board of directors and an 11-member appointed Commission.\n• Collaborated with county stakeholders including the County Council

  County Commissioners

  the Mayor of Carmel

  the Mayor of Noblesville

  the Chambers of Commerce and the local tourism industry.\n• Directed advertising agency on publications

  creative and web site.\n• Created partnerships with county attractions such as Conner Prairie and Verizon Wireless Music Center to market area as a family destination. \n• Positioned Hamilton County as Indiana’s Premier Golf Destination. Created golf/hotel packages and marketing efforts to promote this niche market. More than 500 golf/hotel packages were booked each year.\n• Directed bureau’s membership program including member communications

  meetings and special events.\n• Served as bureau's chief spokesperson. Communicated with tourism industry leaders

  community stakeholders and public officials.\n• Created $50

  000 tourism grants program to facilitate community development. Grant recipients awarded grants included: the Indiana Transportation Museum

  the Fishers Freedom Fest

  Noblesville Main Street and the Noblesville Historic Preservation Alliance.

  Hamilton County Convention and Visitors Bureau

  Indiana Office of Tourism Development

  • Directed tourism office with annual budgets ranging from nearly $7 million to $4 million. In 2010

  with a 50% budget cut and no TV or radio advertising

  drove an 8% increase in web site traffic. Used online marketing

  earned media and social media to drive site traffic.\n• Managed team of 6-8 staff members for maximum results. \n• Created and successfully implemented a 4-year strategic plan

  Destination Indiana

  in collaboration with a professional facilitator on loan from Eli Lilly and statewide stakeholders from a variety of backgrounds. Plan focused on four key areas: alliance management

  brand management

  community development and revenue generation.\n• Designed and launched new research-based tourism brand

  Restart Your Engines

  for Indiana. After a nearly 10-year run

  only 43% of the target audience was able to associate the previous brand

  Enjoy Indiana

  with the state. In its second year of usage

  74% of respondents associated the Restart Your Engines brand with Indiana. \n• Directed advertising agency on IOTD publications

  VisitIndiana.com and creative efforts.\n• Generated $1.3 million in private revenue by directing a team of regional account executives in sales efforts of Indiana publications

  consumer emails

  print co-op and VisitIndiana.com.\n• Earned Gold Award from Marketing Sherpa

  a national marketing organization

  for effectiveness of new Indiana Office of Tourism consumer email program. The emails’ 50% open rates far exceeded industry averages.\n• Directed efforts for the Indiana Office of Tourism to become early adopters of social and new media tools. Established program for freelance bloggers

  guest bloggers and Butler University student bloggers for the Indiana Insider blog. The Indiana Insider blog has grown tremendously since its creation in 2008

  with 135

  000 visits in 2010 and an anticipated 200

  000 visits in 2011.

  Director

  Indianapolis

  Indiana Area

  BA

  English

  Journalism

  Philanthropic Studies

  MA