University of Wisconsin Eau Claire - Psychology
Research Strategist
Management Consulting
Amy
Stern
Greater Minneapolis-St. Paul Area
Researcher with a passion for improving the work experience. I use critical thinking and creativity together to create custom research that uniquely solves our clients' business questions.
Get in touch with me at amy.stern@biworldwide.com.
Adjunct Faculty - Human Development
Designed an online course to engage and educate first- and second-year undergraduates on the topic of human development. Recorded video lectures, facilitated and moderated online discussions, and created assignments on physical, emotional and cognitive development from birth to late adulthood.
Adjunct Faculty - Research Methods
Shared the excitement of the research process and statistics with second- and third-year undergraduates. Taught research methods, scientific writing, APA Style, basic statistics and critical thinking skills.
Quantitative Researcher/Project Lead
Conducted high-integrity research to provide actionable recommendations to clients in a range of industries. Responsible for developing proposals, creating questionnaires, programming surveys, analyzing data (both basic and advanced techniques), writing reports and presenting results.
My background in psychology primed me to approach market research with the spirit of "why." My experience in statistical modeling allows me to parse out multiple correlates of an outcome to determine which is the biggest driver. I'll tell you not only how the consumer feels, but also why.
Some common methodologies I conducted were:
- Mobile survey research
- Product development, idea testing and concept testing
- Pricing (Discrete Choice Modeling, Van Westendorp, and Gabor Granger analyses)
- Choice Modeling (MaxDiff, CBC, ACBC, and Menu-based Conjoint)
- Line Optimization (Shapley Value and TURF analyses)
- Segmentation (Ensemble Clustering, Confirmatory Cross Factor clustering, and Reverse Segmentation)
- Brand Equity Research, including Satisfaction, Brand Health, and Retention
- Brand and Ad Tracking Research
- Attitude and Usage (A&U) Research
- Other univariate and multivariate statistical techniques, as applicable (Factor Analysis, Regression Models, Multidimensional Scaling/Perceptual Mapping, ANOVA Models, etc.)
Director of Research and Strategy
Continuously rethink what is known about the employee experience and test those ideas through yearly empirical benchmarking research.
Illuminate client strengths and struggles through custom application of insights gained from our benchmarking studies. Use results to report what aspects of work are most important to employees and provide actionable recommendations on how to elevate the experience at each individual organization.
Conduct ad hoc research projects to understand specific areas of the work experience. Some specific areas I've investigated include inclusion, employee value proposition, employer branding, onboarding, goal setting, generational differences in engagement, sales and channel incentives, and the effectiveness of recognition and service anniversary programs.
Master of Arts
Experimental Psychology
Bachelor of Arts
Psychology, Management
Adjunct Faculty - Human Development
Designed an online course to engage and educate first- and second-year undergraduates on the topic of human development. Recorded video lectures, facilitated and moderated online discussions, and created assignments on physical, emotional and cognitive development from birth to late adulthood.
Adjunct Faculty - Research Methods
Shared the excitement of the research process and statistics with second- and third-year undergraduates. Taught research methods, scientific writing, APA Style, basic statistics and critical thinking skills.
Archives of Sexual Behavior
Women’s faces and bodies are both thought to provide cues to women’s age, health, fertility, and personality. To gain a stronger understanding of how these cues are utilized, we investigated the degree to which ratings of women’s faces and bodies independently predicted ratings of women’s full-body attractiveness. Women came into the lab not knowing they would be photographed. In Study 1 (N = 84), we photographed them in their street clothes; in Study 2 (N = 74), we photographed women in a solid-colored two-piece swimsuit that revealed their body shape, body size, and breast size. We cropped each woman’s original photo into an additional face-only photo and body-only photo; then, independent sets of raters judged women’s pictures. When dressed in their original clothes, women’s face-only ratings were better independent predictors of full-body attractiveness ratings than were their body-only ratings. When cues displayed in women’s bodies were made conspicuous by swimsuits, ratings of faces and bodies were similarly strong predictors of full-body attractiveness ratings. Moreover, women’s body mass index and waist-to-hip ratio were tied to ratings of women’s body attractiveness, with waist-to-hip ratio more important among women wearing swimsuits than among women wearing their original clothes. These results suggest that perceivers attend to cues of women’s health, fertility, and personality to the extent that they are visible.
Archives of Sexual Behavior
Women’s faces and bodies are both thought to provide cues to women’s age, health, fertility, and personality. To gain a stronger understanding of how these cues are utilized, we investigated the degree to which ratings of women’s faces and bodies independently predicted ratings of women’s full-body attractiveness. Women came into the lab not knowing they would be photographed. In Study 1 (N = 84), we photographed them in their street clothes; in Study 2 (N = 74), we photographed women in a solid-colored two-piece swimsuit that revealed their body shape, body size, and breast size. We cropped each woman’s original photo into an additional face-only photo and body-only photo; then, independent sets of raters judged women’s pictures. When dressed in their original clothes, women’s face-only ratings were better independent predictors of full-body attractiveness ratings than were their body-only ratings. When cues displayed in women’s bodies were made conspicuous by swimsuits, ratings of faces and bodies were similarly strong predictors of full-body attractiveness ratings. Moreover, women’s body mass index and waist-to-hip ratio were tied to ratings of women’s body attractiveness, with waist-to-hip ratio more important among women wearing swimsuits than among women wearing their original clothes. These results suggest that perceivers attend to cues of women’s health, fertility, and personality to the extent that they are visible.
Human Ethology Bulletin
Reviewed Paul Bloom's book, How Pleasure Works: The New Science of Why We Like What We Like.