Resume

• 2008

  Master of Arts

  Journalism and Mass Communication

  Final graduate project: Created a comprehensive public relations plan for Pediatric Alliance

  which was then implemented by the organization’s leaders

  Point Park University

  3.82 GPA

• 2001

  Bachelor of Arts

  Public Relations

  Public Relations Student Society of America

  Forensics Speech and Debate Team

  International Students Club

  Dean's list seven consecutive semesters

  York College of Pennsylvania

  Graduated Magna Cum Laude

• 1998

  High School

  Graduated in top 10 of class

  Academic and accelerated classes

  National Honor Society

  tennis team (PA-District 5 champions)

  Forensics Speech League

  drama club

  studied ballet and jazz

  Windber Area High School

  Teaching Techniques: Writing Effective Learning Objectives

  LinkedIn

  Certificate of Achievement in Web Analytics

  Higher Ed Experts

  Toastmasters International

  Competent Leader

• Point Park Recognized as a Top University for Professional Sales Education

  Dorene Ciletti

  Ph.D.

  associate professor of sales and marketing The Rowland School of Business at Point Park University has been ranked among the best colleges and universities for preparing students for sales-related careers by the Sales Education...

  Point Park Recognized as a Top University for Professional Sales Education

  Admitted Students Day 2.0

  Our Admitted Students Day program — which is normally offered on campus — is now being delivered to you remotely in light of the Coronavirus (COVID-19) pandemic. This unique program is for academically admitted students and their families to...

  Admitted Students Day 2.0 web page

  Pioneer Records Selects Rock Guitarist and R&B Singer as its Newest Stars

  “These are two exceptional artists! Elias is an amazing guitar player and has already done so much with his music career. Dejah has a wonderful voice and has showed a lot of vocal range as an artist.\" Aimee Renninger

  junior SAEM major and director of...

  Pioneer Records Selects Rock Guitarist and R&B Singer as its Newest Stars

  Career-ready. That's the POINT.

  Point Park University opens the door to many internship and career opportunities for undergraduate and graduate students.

  Career-ready web page

  Facebook Hires Point Park University SAEM Graduate for Consumer Marketing Role

  Job Title & Employer Consumer Marketing

  Global Integrated Communications Planning - Messenger and Youth

  Facebook Major Sports

  Arts & Entertainment Management Graduation May 2009 College Activities SAEM Club

  United Student Government

  Orientation...

  Facebook Hires Point Park University SAEM Graduate for Consumer Marketing Role

  Co-op Student Profiles

  \" The professors within my major have been amazing with finding me opportunities and even helping to make sure my resume/cover letters were always on point when applying to new jobs. They have taught me a great amount about the sports and...

  Co-op Student Profiles

  I taught age-appropriate lessons to preschool classes ranging from five to 15 students.

  St. Paul's United Methodist Church

  Church Council Member

  St. Paul’s United Methodist Church celebrates the sacred worth and value of all individuals. We welcome all who seek a home in this house of God with open hearts

  open minds

  and open doors. We invite people of every age

  race

  ethnicity

  economic reality

  family status

  sexual orientation

  gender identity

  diverse ability

  or legal status to join us on a journey toward full participation and service in Christ’s church.

  St. Paul's United Methodist Church

  Social Media

  Google Analytics

  Grant Writing

  Community Outreach

  Social Media Marketing

  Event Planning

  Basic HTML

  Marketing

  Internal Communications

  Ap Style

  News Writing

  Crisis Communications

  Media Relations

  Newsletters

  Marketing Communications

  Press Releases

  Public Speaking

  SEO

  Editing

  Video

  Dabbs

  M.A.

  Amanda

  American Cancer Society

  AseraCare

  County Commissioners Association of Pennsylvania

  Barry Group

  Temple University Health System

  Cambria County Conservation District

  Gateway Rehabilitation Center

  Hospital News

  Point Park University

  York

  Pennsylvania

  • Researched

  edited and pitched news pieces to local and trade media for clients \n• Wrote and edited opinion editorials and assisted with marketing materials to recruit new business

  Public Relations Intern

  Barry Group

  Ebensburg

  Pennsylvania

  • Developed marketing plans to raise revenue and increase public awareness \n• Assisted with Annual Report that won first place out of all PA counties\n• Created brochures and pamphlets\n• Wrote press releases

  media advisories and PSAs\n• Planned “Family Day at Duman Park

  \" an environmental awareness event for more than 200 people

  Marketing Intern

  Cambria County Conservation District

  Greater Pittsburgh Area

  Web Content Editor for the School of Arts and Sciences and School of Business

  Point Park University

  Harrisburg

  Pennsylvania

  • Edited

  updated and redesigned the CCAP Pension Best Practices publication\n• Assisted with the October issue of the PA County News magazine \n• Assisted with articles and design of Insurance Matters newsletter\n• Organized and displayed various county GIS files onto CCAP website

  Public Relations Intern

  County Commissioners Association of Pennsylvania

  Greater Philadelphia Area

  •\tPitched story ideas to print

  radio and TV news media (Placements included USA Today

  The Wall Street Journal (health blog)

  Philadelphia Inquirer

  Philadelphia Business Journal

  Philadelphia Tribune

  METRO Philly

  Bucks County Courier Times

  ABC6-TV

  NBC10-TV

  CN8-TV FOX 27-TV

  KYW Newsradio

  WHYY Radio

  Parents Express Magazine

  ADVANCE newsmagazines and various regional weekly newspapers)\n•\tServed as assistant editor and one of the lead writers for Temple Health’s award-winning newsmagazine

  Capsule

  and its website\n•\tWrote press releases

  patient features

  expert doctor profiles and crisis communications messages\n•\tHelped coordinate and promote various events

  including the grand opening celebration of Temple University Hospital’s $77 million Ambulatory Care Center

  Public Relations Coordinator

  Temple University Health System

  Johnstown

  Pennsylvania

  • Assisted in the planning

  promotion and implementation of four “Relay For Life” events that exceeded fundraising objectives\n• Created media and vendor lists and increased media coverage (TV

  print and radio) from previous summer by 40%\n• Interviewed cancer survivors and pitched their stories to the media\n• Recruited “Relay for Life\" members sponsors

  and patrons within two counties

  Public Relations Intern

  American Cancer Society

  Greater Pittsburgh Area

  I teach a section of the City-University Life course

  which introduces students to the kinds of communities that people construct for themselves (e.g. social

  political

  artistic

  etc.) and the values and dynamics that define such communities (e.g. cooperation

  civility

  tolerance

  responsibility

  etc.). The notion of what it means to be a responsible member of the community is actively explored and discussed by engagement and analysis of multiple communities: the classroom community

  the Point Park University community and the Pittsburgh community. Students also examine the responsibilities they have to their personal academic development and further develop their writing and public speaking skills.

  Instructor

  Point Park University

  York

  Pennsylvania

  • Wrote and created press releases

  public service announcements and brochures \n• Worked with marketers

  social workers

  nurses

  physicians

  clergy and volunteers to establish promotional literature for nursing homes

  health fairs

  etc.\n• Recruited and increased the number of volunteers by 20% within three months

  Public Relations Intern

  AseraCare

  Greater Pittsburgh Area

  •\tProject manager of Admitted Students Day 2.0 webpage

  created due to COVID-19 pandemic\n•\tWrite feature stories and profiles on academic programs

  students

  alumni and faculty in the School of Arts and Sciences

  School of Education and Rowland School of Business for PointPark.edu and The Point magazine (Publish 150+ stories and profiles per year)\n•\tGarnered 150+ outside employer endorsement quotes in profiles featured across PointPark.edu\n•\tWrite and edit academic content for various undergraduate and graduate programs and faculty bios throughout PointPark.edu\n•\tEnsure all webpages published meet digital accessibility and responsive design standards\n•\tPitch web profiles and stories to news media and high schools

  landing approximately 50 news and social media placements per year\n•\tSent out 78 targeted email blasts within a six-month period to prospective students and parents \n•\tRedesigned more than 100 webpages for launch of new PointPark.edu site\n•\tCollaborate with the Marketing and Communications and Admissions departments on student- recruitment strategies and tactics (including brochures

  advertising and social media initiatives) \n•\tUse Google Analytics and CMS in-page analytics tools to measure web content effectiveness\n•\tWork with Manager of Web Services to implement SEO best practices\n•\tSupply and assist with publishing content on Point Park’s social media platforms and served as interim manager of the University’s Facebook and Twitter accounts for three months\n•\tShoot and edit headshots

  environmental portraits

  event photos and faculty/student videos \n•\tManage photography interns and serve as shadowing mentor for undergraduate students

  Content Manager

  Rowland School of Business

  School of Arts and Sciences & School of Education

  Point Park University

  Greater Pittsburgh Area

  Wrote profile pieces and articles on various health care professionals and trends in the industry for Western Pennsylvania and Chicago Hospital News.

  Freelance Writer

  Hospital News

  Greater Pittsburgh Area

  •\tIncreased Gateway’s overall media coverage by more than 15% within two years (Placements included MSNHealth.com

  AOLHealth.com

  Women's Health magazine

  Shape magazine

  Addiction Professional magazine

  Social Work Today magazine

  Lifescript.com

  Milwaukee Wisconsin Journal Sentinel

  Pittsburgh Post-Gazette

  Pittsburgh Tribune-Review

  Pittsburgh Business Times

  Beaver County Times

  New Castle News

  Washington Observer-Reporter

  WPXI-TV

  KDKA-TV

  WTAE-TV

  KDKA NewsRadio

  Whirl

  Behavioral Healthcare and Hospital News).\n•\tSpearheaded Gateway’s first social media efforts and trained staff on various social networks\n•\tCreated and managed Gateway’s Facebook

  Twitter and LinkedIn accounts\n•\tLed Gateway to achieving its first national and regional communication industry awards\n•\tResponsible for writing

  editing and project management of annual reports

  award nominations employee newsletter and organization’s external newsletter

  Breakthroughs\n•\tWrote and designed specialized program brochures

  mailers and fliers\n•\tAssisted with script writing and overall planning and execution of Gateway’s annual Hope Has a Home Gala

  Recovery Breakfast

  Volunteer Banquet

  open houses and media breakfasts

  Public Relations Coordinator

  Gateway Rehabilitation Center

  Toastmasters International is a world leader in communication and leadership development. Members improve their speaking and leadership skills by attending one of the 15

  400 clubs in 135 countries that make up the organization's global network of meeting locations.

  VP Public Relations

  Toastmasters International

  Member

  Public Relations Society of America