Amanda Weed

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Amanda Weed

Amanda J. Weed

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Biography

Ohio University - Journalism

Assistant Professor, Digital and Emerging Media at Kennesaw State University School of Communication & Media
Higher Education
Amanda
Weed
Westerville, Ohio
I am a visiting instructor of public relations and communication studies at Ashland University in Ashland, Ohio. I teach several course in public relations, from Introduction to Public Relations to the senior capstone class Public Relations Campaigns. In addition to my public relations course, I also teach Organizational Communication, as well as courses in communication theory and research. I am the proud adviser for the Ashland University Chapter of the Public Relations Student Society of America (PRSSA).

Previously, I was Ph.D. student and instructor at the E.W. Scripps School of Journalism at Ohio University. I have taught several courses at the E.W. Scripps School of Journalism including Strategic Social Media, Introduction to Strategic Communication, and Strategic Communication Theory and Research.

My doctoral research focuses on pedagogy practices of award-winning public relations and advertising programs at U.S. universities. In addition, I study the use of computer-mediated communication and social media in advertising, public relations, and health communication campaigns. I have presented my research at several conferences including the Society for Case Research (SCR), MBAA International, and the Association for Education in Mass Communication and Journalism (AEJMC).

I currently serve on the social media committee of the Educators Academy of PRSA, and am a director-at-large for the Society for Case Research. I am the former Head of the Graduate Student Interest Group (GSIG) of AEJMC. At Ohio University, I served as a senator representing the Scripps College of Communication in the Graduate Student Senate, as well as a member of the Interdisciplinary Council and Library Committee.

Before pursuing my graduate education, I earned more than a decade of professional experience as a business owner, branding consultant, and producer for several radio stations.

Experience

  • Ohio University

    Ph.D. Student/Instructor

    Taught courses in Strategic Communication including:
    Introduction to Strategic Communication
    Strategic Communication Research and Theory
    Strategic Social Media

  • Ohio University

    Instructor

    Amanda worked at Ohio University as a Instructor

  • Ohio University

    Research Assistant

    Amanda worked at Ohio University as a Research Assistant

  • Kennesaw State University School of Communication & Media

    Assistant Professor, Digital and Emerging Media

    Amanda worked at Kennesaw State University School of Communication & Media as a Assistant Professor, Digital and Emerging Media

  • Clear Channel Communications

    Producer

    Produced and provided voice talent for daily show promotions and public service announcements,
    Researched potential guests and scheduled on-air interviews,
    Worked in team environment to create new promotional campaigns to increase market share,
    Negotiated in-kind trade opportunities

  • Ashland University

    Visiting Instructor

    Teaching areas include:
    Public Relations
    Organizational Communication
    Communication Research and Theory

    Faculty Adviser for the Ashland University chapter of PRSSA

  • Active Aeration Systems, Inc.

    Office Administrator

    Primary contact to dealers, manufacturers, customers and county/state health officials,
    Created promotional and educational materials,
    Planned educational seminars for dealers and county health department employees,
    Manage Accounts Receivable/Payable,
    Prepared, edited and verified monthly and yearly sales comparison reports,
    Updated and verified product installations of 12,000+ units

Education

  • Ohio University

    M.S.

    Journalism
    Journalism & Mass Communication; Strategic Communication; Psychology

  • Ohio University

    Ph.D.

    Journalism and Mass Communication

  • Ohio University

    Ph.D. Student/Instructor


    Taught courses in Strategic Communication including: Introduction to Strategic Communication Strategic Communication Research and Theory Strategic Social Media

  • Ohio University

    Instructor



  • Ohio University

    Research Assistant



  • Otterbein College

    Bachelor of Arts

    Broadcast, Organization Communication, Public Relations
    Minors- Leadership, Speech Communication Dean's List Recipient- 2009 (Fall), 2010 (Winter, Spring, Fall)

Publications

  • American Apparel and the XLent Contest:

    Business Case Journal

J 3400

2.3(2)

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  • Credit hours: 0

JOUR 2500

1.3(2)

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  • Credit hours: 0

JOUR 3400

4(1)

  • Level:
  • Credit hours: 0

JOUR 3500

1(1)

  • Level:
  • Credit hours: 0
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