University Of Illinois at Urbana-Champaign Champaign - Advertising
Doctor of Philosophy (Ph.D.)
Advertising
The University of Texas at Austin
Master of Public Health (M.P.H.)
Public Health Communication and Marketing
The George Washington University
Bachelor of Arts
Business Administration & International Studies
University of Oregon - Charles H. Lundquist College of Business
Social Media Marketing
Microsoft Excel
Fundraising
Program Evaluation
Program Development
Microsoft Word
Data Analysis
Grant Writing
Event Planning
Qualitative Research
Social Media
Editing
Microsoft Office
Research
Public Speaking
Public Health
Event Management
SPSS
Leadership
Community Outreach
Perceptions of Substance Abuse on College Campuses: Proximity to the Problem
Stigma
and Health Promotion
For college students recovering from substance addiction
the path to sobriety is fraught with challenges. Many campuses offer recovery support resources
but students indicate stigma associated with recovery prevents them from using these services. This problem could be ameliorated through communication campaigns addressing misperceptions of substance abuse and recovery. The purpose of this study was to understand how students’ perceptions of addiction and recovery vary based on their experience and background. A quantitative survey was employed to examine stigma beliefs among 2 subpopulations of college students at a large Southwestern university. Findings indicate students with exposure to issues surrounding substance abuse and recovery held fewer stigmatized beliefs
emphasizing the importance of identifying and researching a target audience before developing a health promotion campaign.
Perceptions of Substance Abuse on College Campuses: Proximity to the Problem
Stigma
and Health Promotion
Georgetown University
The University of Texas at Austin
Target
University of Illinois at Urbana-Champaign
Walt Disney World
Researcher and teacher in the Charles H. Sandage Department of Advertising in the College of Media.
University of Illinois at Urbana-Champaign
The University of Texas at Austin
PhD Student & Teaching Assistant
Austin
Texas Area
Target
Georgetown University
Health Education Services Graduate Assistant
Washington D.C. Metro Area
Walt Disney World