College of William and Mary - Anthropology
Senior User Experience Researcher: Discovery/Strategy, SageMaker (Artificial Intelligence and Machine Learning) at Amazon Web Services (AWS)
Ali Colleen
Neff, Ph.D.
Portland, Oregon
Discovery
From first lines of code to iterative release, I strategize market and end-user discovery with highly technical product and users, hard-to-reach market segments, and complex challenges. My process has been successful for LightRail signage, camping apps, and SaaS alike.
Innovation
I bring rigorous, data-driven process to product teams using carefully-crafted design sprints, LUMA methods, and collaborative personas and journey maps. My sought-after thought leadership on human use of technology and innovation has merited keynotes with ProductWorld, CHIFOO, FutureTalks, and universities worldwide.
Design Research
Rigorous, flexible and actionable mixed-methods research is my signature; my Mellon and NEH-award-winning skill set allows me to collect powerful insights from sophisticated programmers to first-time consumers and apply them throughout the product development cycle. An expert in crafting new methods.
Product Strategy
Spanning SaaS, Cloud, and AI product to government websites, I engage sales, C-suite stakeholders, and engineering partners to collect and synthesize frameworks and data for nimble product development. Careful, data-based GTM strategies.
Since 2005, I have used my Ph.D. training in anthropology and media to research the ways in which humans from different walks of life, abilities, resources, values, places, perspectives and needs engage technology. I answer this challenge by drawing from a refined toolkit of strategies and methods, from ethnographic collaboration to usability studies. As a globe-trotting researcher, educator, team leader, and writer/media producer, I am passionate about creative cultures and digital futures.
I have fifteen years' experience in facilitating workshops and conferences, building inclusive communities, conducting user/maker research in diverse global settings, crafting multimedia, and clear written and oral communication. My deliverables include short documentaries, TED-style talks, white papers, digital storytelling, and custom-tailored training modules, both online and in in-house settings.
Master’s Degree
Folklore
Certificate
African and African American Studies
Certificate: Product Management for Engineers (July 2020)
End-to-end product management for highly technical teams and products
Certificate: Market Strategy (August 2020)
Research, Analytics, Modeling, Decision-Making, Distribution, Global Marketing
Bachelor’s Degree
Political Science, Art
American Studies Association, Los Angeles.
For teenage girls, the digital selfie hides within its pixellated folds a host of new modes of self- inscription: both pleasurable and painful. Along with the liberatory possibilities that accompany girls’ autobiography online also come new forms of surveillance, regulation and voyeurism that discipline experimentation and creativity: the pleasure and pain of growing up in a new digital register.!
American Studies Association, Los Angeles.
For teenage girls, the digital selfie hides within its pixellated folds a host of new modes of self- inscription: both pleasurable and painful. Along with the liberatory possibilities that accompany girls’ autobiography online also come new forms of surveillance, regulation and voyeurism that discipline experimentation and creativity: the pleasure and pain of growing up in a new digital register.!
Oxford Handbook of Hip-Hop Studies
After decades of concern with the elusive question of what hip-hop is across its historical trajectory, critical media studies is turning to the question of what hip-hop does for its practitioners in the context of digital globalization. As this study shows, the longstanding field of Black aesthetic studies can nourish new approaches to understanding a transnational digital landscape in which popular music has become a premium site for emergent digital creativity, even as many of these community fall across the digital divide that makes professional production software, hardware and training difficult to access. Today, hip-hop is as much a global field of digital design as it is a body of musical production.
American Studies Association, Los Angeles.
For teenage girls, the digital selfie hides within its pixellated folds a host of new modes of self- inscription: both pleasurable and painful. Along with the liberatory possibilities that accompany girls’ autobiography online also come new forms of surveillance, regulation and voyeurism that discipline experimentation and creativity: the pleasure and pain of growing up in a new digital register.!
Oxford Handbook of Hip-Hop Studies
After decades of concern with the elusive question of what hip-hop is across its historical trajectory, critical media studies is turning to the question of what hip-hop does for its practitioners in the context of digital globalization. As this study shows, the longstanding field of Black aesthetic studies can nourish new approaches to understanding a transnational digital landscape in which popular music has become a premium site for emergent digital creativity, even as many of these community fall across the digital divide that makes professional production software, hardware and training difficult to access. Today, hip-hop is as much a global field of digital design as it is a body of musical production.
Collaborative Futures: Critical Reflections on Publicly Active Graduate Education
Ethnography, literally the practice of “writing culture,” has become a widely used methodology by cultural researchers, qualitative analysts, oral historians, and artists in all corners of academic work. This methodology demands both a public engagement with a community in the “field” of study (for example, a neighborhood, region, school, or musical group) and critical work in the process of representation. This process holds the positive potential to bring awareness to community issues, to shape new understandings of what that community does, and to redistribute resources toward the things that community does best.
American Studies Association, Los Angeles.
For teenage girls, the digital selfie hides within its pixellated folds a host of new modes of self- inscription: both pleasurable and painful. Along with the liberatory possibilities that accompany girls’ autobiography online also come new forms of surveillance, regulation and voyeurism that discipline experimentation and creativity: the pleasure and pain of growing up in a new digital register.!
Oxford Handbook of Hip-Hop Studies
After decades of concern with the elusive question of what hip-hop is across its historical trajectory, critical media studies is turning to the question of what hip-hop does for its practitioners in the context of digital globalization. As this study shows, the longstanding field of Black aesthetic studies can nourish new approaches to understanding a transnational digital landscape in which popular music has become a premium site for emergent digital creativity, even as many of these community fall across the digital divide that makes professional production software, hardware and training difficult to access. Today, hip-hop is as much a global field of digital design as it is a body of musical production.
Collaborative Futures: Critical Reflections on Publicly Active Graduate Education
Ethnography, literally the practice of “writing culture,” has become a widely used methodology by cultural researchers, qualitative analysts, oral historians, and artists in all corners of academic work. This methodology demands both a public engagement with a community in the “field” of study (for example, a neighborhood, region, school, or musical group) and critical work in the process of representation. This process holds the positive potential to bring awareness to community issues, to shape new understandings of what that community does, and to redistribute resources toward the things that community does best.
Journal of Popular Music Studies
In my seven years of ethnographic work with women hip hop artists in Dakar, I have witnessed a dozen strong careers cut short under these circumstances and heard of many more. To these add community sexism, family pressures, missteps and rivalries. Fam’Musik is a locus of practice, a bounded interiority from which Toussa and her peers can stake their claim. To understand the forms this music-from-the- margins takes, its influences and its trajectories, popular music studies must situate it in a richer framework: one less concerned with what the music is than what it does for practitioners whose work rarely makes it beyond those interior spaces. Hip hop in the Global South cannot be under- stood without attention to the spatial textures women’s aesthetic practice bring to bear: interiority, privacy, practices of affiliation, and tradition- bearing.
American Studies Association, Los Angeles.
For teenage girls, the digital selfie hides within its pixellated folds a host of new modes of self- inscription: both pleasurable and painful. Along with the liberatory possibilities that accompany girls’ autobiography online also come new forms of surveillance, regulation and voyeurism that discipline experimentation and creativity: the pleasure and pain of growing up in a new digital register.!
Oxford Handbook of Hip-Hop Studies
After decades of concern with the elusive question of what hip-hop is across its historical trajectory, critical media studies is turning to the question of what hip-hop does for its practitioners in the context of digital globalization. As this study shows, the longstanding field of Black aesthetic studies can nourish new approaches to understanding a transnational digital landscape in which popular music has become a premium site for emergent digital creativity, even as many of these community fall across the digital divide that makes professional production software, hardware and training difficult to access. Today, hip-hop is as much a global field of digital design as it is a body of musical production.
Collaborative Futures: Critical Reflections on Publicly Active Graduate Education
Ethnography, literally the practice of “writing culture,” has become a widely used methodology by cultural researchers, qualitative analysts, oral historians, and artists in all corners of academic work. This methodology demands both a public engagement with a community in the “field” of study (for example, a neighborhood, region, school, or musical group) and critical work in the process of representation. This process holds the positive potential to bring awareness to community issues, to shape new understandings of what that community does, and to redistribute resources toward the things that community does best.
Journal of Popular Music Studies
In my seven years of ethnographic work with women hip hop artists in Dakar, I have witnessed a dozen strong careers cut short under these circumstances and heard of many more. To these add community sexism, family pressures, missteps and rivalries. Fam’Musik is a locus of practice, a bounded interiority from which Toussa and her peers can stake their claim. To understand the forms this music-from-the- margins takes, its influences and its trajectories, popular music studies must situate it in a richer framework: one less concerned with what the music is than what it does for practitioners whose work rarely makes it beyond those interior spaces. Hip hop in the Global South cannot be under- stood without attention to the spatial textures women’s aesthetic practice bring to bear: interiority, privacy, practices of affiliation, and tradition- bearing.
University Press of Mississippi
In the Mississippi Delta, creativity, community, and a rich expressive culture persist despite widespread poverty. Over five years of extensive work in the region, author Ali Colleen Neff collected a wealth of materials that demonstrate a vibrant musical scene. Let the World Listen Right draws from classic studies of the blues as well as extensive ethnographic work to document the "changing same" of Delta music making. From the neighborhood juke joints of the contemporary Delta to the international hip-hop stage, this study traces the musical networks that join the region's African American communities to both traditional forms and new global styles.
American Studies Association, Los Angeles.
For teenage girls, the digital selfie hides within its pixellated folds a host of new modes of self- inscription: both pleasurable and painful. Along with the liberatory possibilities that accompany girls’ autobiography online also come new forms of surveillance, regulation and voyeurism that discipline experimentation and creativity: the pleasure and pain of growing up in a new digital register.!
Oxford Handbook of Hip-Hop Studies
After decades of concern with the elusive question of what hip-hop is across its historical trajectory, critical media studies is turning to the question of what hip-hop does for its practitioners in the context of digital globalization. As this study shows, the longstanding field of Black aesthetic studies can nourish new approaches to understanding a transnational digital landscape in which popular music has become a premium site for emergent digital creativity, even as many of these community fall across the digital divide that makes professional production software, hardware and training difficult to access. Today, hip-hop is as much a global field of digital design as it is a body of musical production.
Collaborative Futures: Critical Reflections on Publicly Active Graduate Education
Ethnography, literally the practice of “writing culture,” has become a widely used methodology by cultural researchers, qualitative analysts, oral historians, and artists in all corners of academic work. This methodology demands both a public engagement with a community in the “field” of study (for example, a neighborhood, region, school, or musical group) and critical work in the process of representation. This process holds the positive potential to bring awareness to community issues, to shape new understandings of what that community does, and to redistribute resources toward the things that community does best.
Journal of Popular Music Studies
In my seven years of ethnographic work with women hip hop artists in Dakar, I have witnessed a dozen strong careers cut short under these circumstances and heard of many more. To these add community sexism, family pressures, missteps and rivalries. Fam’Musik is a locus of practice, a bounded interiority from which Toussa and her peers can stake their claim. To understand the forms this music-from-the- margins takes, its influences and its trajectories, popular music studies must situate it in a richer framework: one less concerned with what the music is than what it does for practitioners whose work rarely makes it beyond those interior spaces. Hip hop in the Global South cannot be under- stood without attention to the spatial textures women’s aesthetic practice bring to bear: interiority, privacy, practices of affiliation, and tradition- bearing.
University Press of Mississippi
In the Mississippi Delta, creativity, community, and a rich expressive culture persist despite widespread poverty. Over five years of extensive work in the region, author Ali Colleen Neff collected a wealth of materials that demonstrate a vibrant musical scene. Let the World Listen Right draws from classic studies of the blues as well as extensive ethnographic work to document the "changing same" of Delta music making. From the neighborhood juke joints of the contemporary Delta to the international hip-hop stage, this study traces the musical networks that join the region's African American communities to both traditional forms and new global styles.
Southern Cultures
In the wake of economic collapse over the past decade, new communities of Senegalese flea-market traders (who often have special relationships with Chinese manufacturers), IT specialists, and taxi drivers have come to thicken the suburbs of Atlanta, Raleigh, Houston, Memphis, Virginia Beach, and Miami. They join a host of migrants from throughout a transnational Afrodiasporic circuit, which Black aesthetic theorist Paul Gilroy calls “the Black Atlantic.”4 The new Global South incorporates populations of Caribbean immigrants from Jamaica, Haiti, and Cuba; Africans from Ivory Coast, Nigeria, and Uganda; Brazilians and East Coast African American families. These immigrants connect with established southern communities that are already textured by global genealogies and cross- cultural conversations.