University of Maryland University College - Business
President, Communications and Change Management Solutions (CCMS), LLC
Higher Education
Adrienne Y.
Semidey, D.M.
Beltsville, Maryland
Dr. Adrienne Semidey has a proven track record as a trustworthy, transparent, collaborative and ethical leader while demonstrating resourcefulness in setting priorities and guiding investment in people, processes and systems to ensure organizational excellence. Dr. Semidey is an entrepreneur with expertise in change management, strategic planning, organizational development, organizational leadership development and diversity, equity and inclusion. She has managed relationships with corporate & governmental strategic partners, led a diverse set of business operations, co-managed a division of 200+ professionals, and positioned her teams for sustained growth. Dr. Semidey has extensive business development experience building backlogs and pipelines of Federal contracts through billability projections, forecasting, human resource allocation and strategic bid/no bid decisions while balancing the demands of dynamic day-to-day office environment issues and promoting a culture and corporate value of continuous process improvements. Dr. Semidey is an experienced and self-motivated individual with exceptional people skills, business acumen, work ethic and innovative thinking. She has an innate aptitude for decision making and problem solving. Utilizing her excellent interpersonal skills and interest in the human condition, Dr. Semidey is a relationship-centered leader who has achieved exceptional results in cultivating a sense of pride and growth amongst members of her work teams. Additionally, Dr. Semidey served as a Postdoctoral Senior Research Associate at the University of Maryland College Park and is an adjunct professor at the University of Maryland University College. She nurtures student success through innovative teaching practices as well as dedication and commitment to their matriculation through their programs of study.
Undergraduate School of Business and Management-Faculty
• Teach face to face (F2F) lecture courses, hybrid (F2F and online component) and online courses.
• Develop curricula, case studies, syllabi, grading rubrics and interactive activities for mature students, including civilian Federal, active duty soldiers and veterans.
• Teach Decision Making, Organizational Leadership, Organizational Communication, Managing Teams in Organizations, Management and Organizational Theory and Team Building courses.
Adjunct Faculty
Adrienne worked at University of Maryland University College as a Adjunct Faculty
Vice President
Project Management and Organizational Development
Vice President, 2001-2007
• Grew $2.3M/5 year contract to $20.4M/5 year contract (900% growth in 6 years).
• Performed Officer in Charge duties for numerous multi-year, multi-million dollar health communications contracts for SAMHSA, NIH and CDC maintaining incumbency and continued dollar value growth.
• Vested with operational oversight for social marketing, organization development, diversity management, training and technical assistance projects.
• Identified, developed and closed new business.
• Provided thought leadership in the identification, capture and retention of human/intellectual capital.
• Conducted organizational development and training.
• Mentored, motivated and coached staff.
Senior Vice President
Senior Vice President and Co-Division Director, 2007-2010
• Directed the Public Health Practice which was approximately $13M (32%) of the division’s $32M revenue.
• Performed Officer in Charge duties for numerous multi-year, multi-million dollar health communications contracts for SAMHSA, NIH and CDC maintaining incumbency and continued dollar value growth.
• Vested with operational oversight for social marketing, organization development, diversity management, training and technical assistance projects.
• Identified, developed and closed new business.
• Maintained focus on current health communications business issues, full life cycle of capture management, ranging from operations risk to mitigation strategies and environmental sustainability, informing bid/no bid decisions.
• Identified, nurtured and managed relationships with key strategic partners.
• Provided thought leadership in the identification, capture and retention of human/intellectual capital.
• Worked with the Co-Division Director on designing and implementing an effective and efficient Succession Planning process to minimize leadership gaps for critical positions, and to provide opportunities for top talent to develop skills necessary for future roles.
• Designed, developed and sustained effective leadership development activities such as 360 assessments, leadership coaching, leader assimilations, mentoring programs.
• Addressed alignment between goals and organizational capacity, organizational development programs to implement process improvements, and team development initiatives.
• Conducted organizational development and training.
• Mentored, motivated and coached staff.
Senior Director
Dr. Semidey serves as the Director of Business Development and Minority Health and Health Disparities. Dr. Semidey reports to the Chief Executive Officer (CEO), serves as an internal leader of the organization and works collaboratively with the CEO, CFO, Board of Directors and with all staff-based management committees. Dr. Semidey helps to position PIRE for renewed growth through creating a backlog and pipeline of Federal contract business while staying lean and mean, improving and expanding the organization’s inventory of projects and projects’ lifecycle. In addition, Dr. Semidey investigates and taps emerging markets while staying current on business issues ranging from operations risk to environmental sustainability. She provides consultation to the CEO and other Center leaders on programs to support organizational change, leadership development and organizational effectiveness. Dr. Semidey reviews the alignment between goals and the organizational capacity, organizational development programs to implement process improvements, and team development initiatives.
For PIRE’s Health Disparities efforts, Dr. Semidey is responsible for communicating PIRE’s work related to health disparities issues and culturally sensitive analyses of ATOD issues to the Federal and state level clients. In addition, she is responsible for developing the health disparities (HD) program for the Institute. This includes assessing and cataloging the health disparities research and program evaluation efforts conducted by the Institute as well as cataloging the studies published by the research scientists. Additionally, Dr. Semidey is responsible for the development of the HD strategic plan and setting the HD research priorities, program development and strategic partnership identification with small, women owned, minority, disabled veteran owned and large management consulting businesses and securing future HD business development efforts.
Management Consultant
• Provide organizational development expertise to federal and private sector clients.
• Provide training and technical assistance in alternative dispute resolution and negotiation, board development, change management, communication skills, cultural competency, decision making, diversity management, leadership development, minority health and health disparities development, presentation skills, program evaluation, proposal management and writing, public speaking, sexual harassment prevention, strategic planning, succession planning, team building, technical writing, training of trainers and victims assistance.
• Design and tailored curricula for use in training deliveries
• Supervise teams of writers for federal proposals, grants and curricula.
• Develop, write and make the technical range on Federal proposal development efforts.
• Provided management consulting services for selected corporate and nonprofit clients: AFYA Inc., AT&T, Applied Statistics and Research, Bridges to Housing Stability, Common Wealth Fund, Crittenton Services of Greater Washington, Delta Sigma Theta Sorority, Inc., District of Columbia Government, Greater Southeast Healthcare System, Heritage Christian Academy, Howard University, Mt. Calvary Baptist Church, National Organization for Victims Assistance, Office of Justice Programs (OJP)-Office for Victims of Crime (OVC), R. Thomas Consulting and Training, St. Vincent Pallotti High School, Strategic Alliance International (SAI), US Department of Education, Weekend Program, Women in Community Service, and Woodland Job Corps Center.
Senior Vice President
Project Management, Coaching, and Social Marketing, NEI
In addition to her role as the Line of Business (LOB) Leader for large health projects and in her role as corporate officer for numerous Health and Human Service (HHS) agency public health contracts, Dr. Semidey is currently the project director for NEI. As Project Director of this multiyear, multimillion dollar contract, Dr. Semidey provides strategic planning, grants management, social marketing, health literacy, research and evaluation, product development, and organization development services to the Office of Communication, Health Education, and Public Liaison at NEI. In addition, she provides facilitation services for client, partnership, and planning committee meetings across the country.
Research Based Program Development
For many of the Strategic Communications and Marketing Division clients, Dr. Semidey is repeatedly called upon for her qualitative research expertise. As a certified focus group moderator, Dr. Semidey designs the formative research efforts for message testing, attitude and behavior assessments, suitability assessments and materials development testing. Dr. Semidey’s specializes in hard to reach populations including African Americans, American Indians and Alaska Natives, English Speaking Hispanics and Latinos, rural populations, older Americans and children. She has conducted thousands of focus groups in her career. Most recently in 2010-2011, for the National Eye Institute (NEI) and the National Institute for Communications Health Disorders (NIDCD) at NIH, Dr. Semidey managed well over 125 focus groups in one year and moderated over half of the groups throughout the country with hard to reach populations. The resulting data from these groups will help determine outreach strategies to these populations on behalf of the NEI and NIDCD.
Master of Arts (M.A.)
Organizational Communication, General
Doctor of Management
Organizational Leadership
Undergraduate School of Business and Management-Faculty
• Teach face to face (F2F) lecture courses, hybrid (F2F and online component) and online courses.
• Develop curricula, case studies, syllabi, grading rubrics and interactive activities for mature students, including civilian Federal, active duty soldiers and veterans.
• Teach Decision Making, Organizational Leadership, Organizational Communication, Managing Teams in Organizations, Management and Organizational Theory and Team Building courses.
Adjunct Faculty
National Eye Institute
National Eye Institute
Prevent Blindness America
National Eye Institute
Prevent Blindness America
Prevent blindness America
National Eye Institute
Prevent Blindness America
Prevent blindness America
National Eye Institute
National Eye Institute
Prevent Blindness America
Prevent blindness America
National Eye Institute
Journal of Visual Impairment and Blindness