Resume

• 2015

  Do globalization and income affect consumption through quality of life? An exploration in emerging markets

  Journal of Euromarketing

  24 (4)

  224-240.\nThe study explores the influence of globalization

  income

  and quality of life on consumption in 25 emerging markets during a 25-year period (1990-2014) using regression and path analysis modeling. Two types of consumption are tested—consumer expenditure on nondurables and household possession of consumer durables using data provided by the Global Market Information Database (GMID)

  Euromonitor. Findings show that all three variables have significant influence on consumption growth in emerging markets. Globalization and income both have a direct effect on consumption and an indirect effect via a mediating variable—quality of life. All three variables are uncontrollable and exogenous to a marketing manager. Findings of the study can be useful in segmenting global markets or in predicting country specific consumption. Segments so obtained can be a good basis for designing international marketing strategy.

  American Society for Competitiveness-Facebook

  American Society for Competitiveness is holding its 25th Silver Jubilee Conference. Please visit the Facebook page of American Society for Competitiveness for details. Join the organization

  attend its annual conferences

  and expand your network.

  Call for Papers-Economic Integration and Marketing

  CALL FOR PAPERS \nJournal of Euromarketing\nSpecial Issue: Economic Integration and Marketing\nSubmission Deadline: December 31

  2016\nGuest Editor: Abu Waheeduzzaman

  Ph.D.\n\nThe Journal of Euromarketing is the official Journal of the International Management Development Association (IMDA) published by IMDA Press. It is a premier publication outlet in international marketing serving academics

  practitioners

  and public policymakers on issues pertaining to marketing and related disciplines. \n\nEconomic integration can be achieved at three levels: (1) global level under WTO

  (2) regional level through in various regions of the world (e.g.

  EU

  NAFTA

  ASEAN

  MERCOSUR

  or TPP)

  and (3) bilateral level between nations through free trade agreements. Manuscripts pertaining to integration and marketing at all three levels are welcome. Possible topics are as follows. \n\n• Investigate how economic integration affects marketing at macro (national) and micro (industry specific) level.\n\n• Determine the effect of economic integration on international trade

  direct investment

  and marketing decisions of the multinational corporations. \n\n• Examine the relationship between integration and various concepts in marketing

  viz.

  country of origin

  consumption convergence

  standardization-adaptation

  or marketing productivity. \n\n• Offer policy suggestions for business and governments pertaining to integration and marketing. Is more integration good for marketing? \n\n• Study methodological issues in measuring economic integration and relate them to marketing. \n\nThe Special Issue on Economic Integration and Marketing invites manuscripts focusing on the impact of economic integration in marketing. The manuscripts should be no longer than 9000 words

  double spaced. Follow the journal guidelines. Use APA Style in preparing the manuscript. Submit manuscripts to the guest editor electronically via email at waheed@tamucc.edu. Authors from emerging and developing nations are encouraged to submit.\n

  From bottomless basket to a middle-income economy-What Bangladesh could do to enhance her international competitiveness

  A national seminar on the above topic was organized by the Institute of Management Consultants-Bangladesh at the BRAC Center on 7th January

  2013 from 2:30 PM-5:30 PM. I presented the keynote paper. Dr. Zahid Hussain (The World Bank)

  Dr. Mustafizur Rahman (Center for Policy Dialogue) and Dr. Osman Imam (Dhaka University) were the discussants. Honorable Commerce Minister of Bangladesh Government Mr. G.M. Quader was the Chief Guest. Dr. Rahim B. Talukdar presided over the occasion. The seminar was very well received.

  Faculty Development Workshop on Research Methodology

  December 21-23

  2015\nBRAC University\n66 Bir Uttam AK Khandakar Road

  Dhaka 1212\nBangladesh\n\nConducted a faculty development workshop at BRAC University

  Dhaka

  Bangladesh to enhance their research and publication skills. There were about 15 participants

  mostly from the business school. Topics/Discussion Outline: \n1. Introduction to Research: why conduct research

  value/benefits and cost of research\n\n2. Research Types and Process: primary vs. secondary research; exploratory

  descriptive

  and causal research; research process-steps involved

  sampling and questionnaire design\n\n3. Quantitative Tools and Techniques: basic statistics

  central tendency and dispersion

  and hypothesis testing\n\n4. Models

  Methods and Data Analysis: developing and testing research models\n\n5. Multivariate Research Modeling: multiple regression

  factor analysis

  cluster analysis

  discriminant analysis

  conjoint analysis

  and structural equations modeling\n\n6. Multivariate Statistical Analysis Using SAS\n\n7. Developing a Research Proposal: literature review

  problem delineation and objective

  methodology

  expected findings

  discussion

  and conclusion\n\n8. Obtaining Research Grants/Funds: traditional vs. nontraditional sources

  application forms and procedures\n\n9. Publishing a Research Paper: contribution of the study

  value

  uniqueness and novelty of the study

  methodology and limitations

  presentation of findings and discussion

  writing style and grammar-coherence and readability

  and conclusion\n\n10. Journal Selection

  Submission and Review: selecting appropriate journals

  submitting the paper

  and managing the review process\n

  Consumption Convergence between Emerging and Developing Markets

  The study examines consumption convergence between 20 developed and 25 emerging markets over 25 years (1990-2014). Findings reveal that emerging markets are catching up with developed markets but the rate of convergence is slow. Socioeconomic factor analytic model indicates that increase in market openness and quality of life

  size

  and manufacturing significantly contribute to consumption convergence. Information gained from the study would be useful to social policy planners understand the evolutionary growth of a nation/society

  and

  accordingly determine social policy goals. Business managers can use the models in demand estimation

  forecasting

  market penetration

  and segmentation/positioning. \n \nKeywords: Consumption Convergence

  Emerging Markets

  Consumer Expenditure

  Marketing Policy

  Public Policy

  Convergence

  Economic Convergence

  Economic Freedom and Globalization.\n

  Global Peace

  Higher Education and International Competitiveness of a Nation

  The study explores the relationship among global peace

  higher education and international competitiveness of a nation. Preliminary findings indicate that (1) higher education contributes to global peace

  (3) global peace contributes to global competitiveness of a nation

  and (3) one point increase in global peace can increase the per capita income of nation by one thousand dollars.

  Exploring the Influence of Governance and Freedom on Consumption

  Good governance ensures market efficiency

  rule of law

  favorable business environment and wealth distribution. Freedom or democracy complements good governance

  supports entrepreneurship

  attracts investment

  and ensures citizens participation in development.\n\nIn this interdisciplinary empirical study

  the authors investigate the influence of governance and freedom on consumption in 194 countries of the world during 18-year period (2000-2017) using regression analysis. Findings show that governance and freedom both have direct effect on consumption and indirect effect via income. Sobel test confirms the presence of mediating influence of per capita income on consumption. \n\nA unique contribution of the research is the study model and the novelty. Both governance and freedom are uncontrollable and exogenous to marketing managers. However

  they can still support good governance and democracy to enhance consumption. The findings are not only interesting but also useful for policy planning for segmenting global markets

  entry strategy

  and international trade and investment decisions. The study has advanced our understanding of consumption in international markets.\n\nSource: Waheeduzzaman

  Abu N. M. and Elwin Myers (2020)

  “Exploring the Influence of Governance and Freedom on Consumption” Journal of Euromarketing

  Volume 29

  Numbers 1-2.

  Abu

• 2011

  The study tests the consumption convergence hypothesis between developed and emerging markets over a 30-year period (1980–2009) with eight consumption variables: consumer expenditure on food

  consumer expenditure on household goods and services

  average consumption of calories per day

  average consumption of protein per day

  and possession of four durables: dishwasher

  microwave oven

  refrigerator

  and washing machine. Socioeconomic influence on consumption convergence is also tested with income

  energy consumption

  life expectancy

  and trade. The regression results indicate that the emerging markets are catching up in terms of consumption but the rate is very slow. Consumption of durables shows slightly faster convergence than other variables. All four socioeconomic variables exert some degree of influence on consumption convergence

  with income showing the greatest effect. Knowledge about convergence should be useful to managers for demand estimation and forecasting and for market penetration

  segmentation

  and positioning strategy.

  Call for Papers-Does Good Governance Enhance National Competitiveness?

  Journal of Competitiveness Studies\nSpecial Issue on \"Does Good Governance Enhance National Competitiveness?\" \nSpecial Issue Editor: Abu Waheeduzzaman

  Ph.D.\nDeadline for submission: June 1

  2017\n\nScholars

  generally agree

  that good governance influences national competitiveness. This

  however

  has not been documented and debating it has become an imperative scholarly task. How we manage our nation state or govern ourselves in a broad sociopolitical environment directly affect economic performance. Possible topics are as follows. \n\n• Theoretical and empirical models explaining how governance affects competitiveness at macro (national) and micro (industry specific) level. \n• Understand governance as an independent

  dependent or mediating construct—variables closely related to it are geopolitics

  size of the nation

  geographic location

  globalization

  democracy

  economic freedom

  environment or culture. \n• Policy measures governments could take for better governance resulting higher competiveness. \n• Methodological difficulties in measuring governance and its relationship with national competitiveness. \n• Influence of governance on international trade

  direct investment

  and production decisions of the multinational corporations. \n\nThe special issue aims at investigating the relationship between governance and competitiveness

  and

  offer policy suggestions. Authors are encouraged to submit both conceptual and empirical papers. Use APA Style in preparing the manuscript. Submit manuscripts to the guest editor electronically via email at waheed@tamucc.edu. Authors from developing countries are especially encouraged to submit.\n\n

  Bangladesh Research Forum

  The purpose of Bangladesh Research Forum is to develop an objective research culture in Bangladesh. The initiative was taken by the participants at the Workshop on Research Methodology at Dhaka

  Bangladesh. A Facebook account has been opened. A web domain has been bought. We are working on giving it a formal structure. If you are interested in conducting research on Bangladesh please feel free to join us; go to Facebook or see the invitation under Groups in my LinkedIn.

  Does Democracy Enhance National Competitiveness?

  Journal of Competitiveness Studies\nSpecial Issue on \"Does Democracy Enhance National Competitiveness?\" \nGuest Editor: A. N. M. Waheeduzzaman\n\nAn unprecedented rise of democracy has swept the world after the fall of the Berlin Wall in 1990. The question is did democracy contribute to national competitiveness across the globe? If yes

  to what extent did it enhance the national competitiveness? Among the fast growing BRIC nations

  only two are democracies. Experiment with democracy in Africa

  Asia and Latin America is still at its infancy. As economies are growing and competitiveness of nations is increasing

  what should researchers and practitioners make of this evolving development? This special issue aims at investigating the relationship between democracy and national competitiveness in different parts of the world. It will also offer policy suggestions and provide direction for future research. Authors are encouraged to submit conceptual and empirical papers addressing the following and other related issues: theoretical and empirical models integrating democracy and national competitiveness

  regional differences in democratic institutions and values

  economic growth and competitiveness

  strategies for multinationals

  competition and cooperation in a globalized world.\n\nAuthors are requested to submit manuscripts to the guest editor electronically via email at waheed@tamucc.edu. Hard copy submissions can also be sent to the following address.\n\nDr. A. N. M. Waheeduzzaman\nCollege of Business\nTexas A&M University-Corpus Christi\n6300 Ocean Drive\nOCNR 319

  Unit 5808\nCorpus Christi

  Texas 78412\nUSA. \n\nAuthors from emerging/developing nations are encouraged to submit. Use APA Style in preparing the manuscript. Deadline for submission: November 30

  2014.\n

  Workshop on Research Methodology

  WORKSHOP ON RESEARCH METHODOLOGY\nDecember 20-22

  2012\nInstitute of Business and Economic Research\nUnited International University\nRoad 8/A Satmasjid Road

  Dhanmondi \nDhaka 1209

  Bangladesh\n\nThe workshop was held at United International University

  Dhaka

  Bangladesh. It was primarily designed to enhance research and publication skills in business and social science disciplines.There were about 20 participants

  mostly from the private universities

  research organizations and NGOs. The participants liked the workshop and gave good evaluations. I intend to offer the workshop in the future. A corollary outcome of the workshop was the formation of Bangladesh Research Forum aimed at developing a research culture in Bangladesh. See below.

  Purpose – The purpose of this paper is to explore the competitiveness and convergence of the G7 and big emerging markets (BEM) nations using various economic

  demographic

  trade

  investment

  and freedom and governance criteria.\n\nDesign/methodology/approach – The two groups of nations

  G7 and BEM

  are compared on the basis of various longitudinal and cross-sectional variables. The longitudinal variables are GDP and real GDP growth

  per capita GDP

  international trade

  foreign direct investment

  index of ageing

  and life expectancy at birth. Cross-sectional competitive indices are Global competitiveness index

  index of economic freedom

  Democracy index

  Human development index

  Gini index

  Government effectiveness

  and Corruption perception index.\n\nFindings – The findings show that BEM is growing faster than G7 in most economic indicators including GDP

  trade

  and investment. The growth results in some form of convergence. The freedom and governance infrastructure of the BEM is relatively weak to support their economic growth. The primary challenge of the BEM is coming from the economic interdependence they create in a globalized economy. Overall

  the growth presents a new political reality that the world must recognize.\n\nResearch limitations/implications – National competitiveness is a long-term issue. A 30-year longitudinal analysis may not be long enough to accurately reflect a nation's performance. Evidently

  wealth creation in the emerging markets has profound influence in noneconomic areas. Political polarization and military confrontation are not unlikely.

• 2010

  The study seeks to determine the influence of economic reward on unethical behavior with the help of a Reward Punishment Model. The model postulates that ethical or unethical behavior depends on the relationship among three factors: economic reward or benefit that a businessperson receives from the unethical practice

  the severity of punishment the society imposes for such wrong-doing

  and the probability of receiving the punishment. A short survey

  which contained a hypothetical ethical situation

  was administered to 251 respondents. The findings indicate that the probability of risk-taking decreases as the level of punishment and the chance of being caught increases.

  Elwin Myers

  Can a Nobel Prize Save Marketing? - A Social Value Approach

  Waheeduzzaman

  Abu N. M. (2018)

  “Can a Nobel Prize Save Marketing? – A Social Value Approach

  ” Competition Forum

  16 (2)

  54-60. \n\nTo address the complexity of global issues and problems

  marketing needs to look beyond the traditional business approach. This article presents a broadening of marketing concept through the creation and deliverance of social value that is useful

  sustainable

  affordable

  observable

  and ethical. Social value can help marketing establish a “legacy of leaving a better world than we inherited

  ” an agenda advocated by Alfred Nobel. A broadened marketing concepts should address the following impending global issues: Global Inequality

  Human Development

  Global Peace

  Sustainable Development Goals

  and Good Governance. How this can be achieved is briefly discussed in the paper.

• 2000

  Texas A&M University-Corpus Christi

  Texas A&M University-Corpus Christi

• 1994

  Doctor of Philosophy (Ph.D.)

  Marketing

• 1988

  Texas A&M University-Corpus Christi

  Master of Business Administration (M.B.A.)

  International Business

• 1979

  English

  Bangla

  Master of Business Administration (M.B.A.)

  Marketing

  Institute of Business Administration-Dhaka University

• Curriculum Design

  Teaching

  Public Speaking

  Market Research

  International Relations

  Quantitative Research

  SPSS

  Higher Education

  International Marketing

  Event Planning

  University Teaching

  Student Affairs

  Intercultural Communication

  Distance Learning

  Time Management

  Management

  Research

  Data Analysis

  Marketing Strategy

  E-Learning

  Repositioning Globalization Under Nationalism

  The study presents a social marketing strategy to reposition globalization under resurfaced nationalism. Globalization is perceived as an ideology

  a phenomenon

  a cause

  and a process that can create a better world by delivering social value. Four different segmented mindsets are targeted for the purpose: Arable

  Fertile

  Delta

  and Doubtful segments. Arable and Fertile Segments would require positive reinforcement

  education

  and attitude change. Delta is the most fertile group. They are educated

  technology savvy

  and open minded--ideal group for leadership. Doubtful Segment consists of the populist-nationalist forces who are the leaders of the anti-globalization movement. Marketers will have to constantly counter their propaganda with positive information.\n\nSource: Waheeduzzaman

  A. N. M. (2019)

  “Repositioning Globalization Under Nationalism

  ” Journal of Competitiveness Studies

  Forthcoming.\n